2. About Helium Founded, 2006. Helium is home to the world’s largest editorial community with thousands of writers who share their expert knowledge, insight and point of view on virtually any topic. First-hand medical advice from doctors, cooking insights from gourmet chefs, parenting tips from at-home parents and psychologists and more – all in one place. Over 160,000 writers who have created 1.8 million articles in the past 3 years Helium truly differentiates by providing: Quality content from talented, credentialed writers. Every article at Helium is rated for quality by its community of writers. The Helium rating engine ensures that the best articles rise to the top A vehicle to encourage and facilitate community engagement RR Donnelley purchased 20% of Helium in September 2009 2

5. Best articles rise to the top and are easily located

7. Helium Publishing: Helium.com 8.75 million Unique Monthly Visitors and Growing

8. Helium Marketplace Client: Washington Post http://www.whorunsgov.com/Profiles/Kathy_Greenlee

10. Helium Debate is a self-moderating platform that promotes civil discourse and meaningful articles

11. No more moderating forums, blogs or comment areas

13. Helium Engagement tools allow publishers to create fresh content, while filtering for quality http://www.pulitzercenter.org/showproject.cfm?id=151 100 Articles submitted and ranked in 4 weeks