Strengths, weaknesses, opportunities, and threats (SWOT) are critical components of a marketing plan. For this assignment, you will build a marketing plan for an organization, product, or service of your choice. Begin by selecting an organization, product, or service for your marketing plan and complete the following: Describe the organization, product, or service that you selected for this assignment. Using the SWOT analysis, evaluate your market and future competition for your selection. Provide your recommendations for benchmarking and creating a competitive advantage based on your analysis. Develop a 6–8-slide presentation, excluding the title and reference slides, in PowerPoint format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M2_A2.ppt. Assignment 2 Grading Criteria Maximum Points Clearly stated the strengths and weaknesses, including a complete representation of the market and future competition. Provided specific examples to support your ideas. 20 Clearly stated the opportunities and threats, including a complete representation of the market and future competition. Provided specific examples to support your ideas. 28 Provided insightful recommendations with clear and concrete ideas on benchmarking the company’s products and creating a competitive advantage. 32 Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation. 20 Total: 100 .

1. Strengths, weaknesses, opportunities, and threats (SWOT) are
critical components of a marketing plan. For this assignment,
you will build a marketing plan for an organization, product, or
service of your choice.
Begin by selecting an organization, product, or service for your
marketing plan and complete the following:
Describe the organization, product, or service that you selected
for this assignment.
Using the SWOT analysis, evaluate your market and future
competition for your selection.
Provide your recommendations for benchmarking and creating a
competitive advantage based on your analysis.
Develop a 6–8-slide presentation, excluding the title and
reference slides, in PowerPoint format. Apply APA standards to
citation of sources. Use the following file naming convention:
LastnameFirstInitial_M2_A2.ppt.
Assignment 2 Grading Criteria
Maximum Points
Clearly stated the strengths and weaknesses, including a
complete representation of the market and future competition.
Provided specific examples to support your ideas.
20
Clearly stated the opportunities and threats, including a
complete representation of the market and future competition.
Provided specific examples to support your ideas.
28
Provided insightful recommendations with clear and concrete
ideas on benchmarking the company’s products and creating a
competitive advantage.
32
Wrote in a clear, concise, and organized manner; demonstrated
ethical scholarship in accurate representation and attribution of

2. sources; displayed accurate spelling, grammar, and punctuation.
20
Total:
100