Learnings from building a new web 3d world - Frenzoo.com

1. Building a new web 3d world – lessons learned Simon Newstead, CEO, Frenzoo.com

2. Market Size – US $1.6 Billion Virtual Goods Revenue (2010) 50% on MMO, offsite, 3d worlds Social Game Player Base 56 Million Americans Virtual Worlds TAM $933 Million Source: NeXt Up Research Report August 2010 Gartner – 80% of users to use avatars by 2010? So… has it happened?

5. 1/ Avatars & Profiles 2/ Chat 1 on 1 Group chat Multi-tasking 3/ Creation and UGC 4/ Marketplace & Monetization Background – what is Frenzoo

6. The Leading Web & iPhone / iPad 3d engine Technology Components 3D Avatar & Scene Cloth Layer Tech UGC, Economy & Marketplace Web service, 3d chat, create tool User Generated Content Animations Clothing Avatar Scenes

7. User Generated Marketplace In built web tool for beginners Direct upload of textures & 3d for advanced creators

10. Understanding users. REALLY understanding users - Peeling the onion - Learning to learn Technical challenges – life on bleeding edge - The many factors in user experience User acquisition is a numbers game Community building is a people game Lessons Learned