1. Question 3
What have you learned from your
audience feedback?

2. Process of
Feedback
To gather my audience
feedback, I distributed a
number of questionnaires to
various audience members, as
well as interviewing some
personally.

3. The Questions

4. Do you think the music video works well
with the chosen track?
From this question, I aimed
to find out whether I had
made a suitable choice of
theme to display in the
video; song choice and
theme complimenting each
other.

5. What would you do to improve the music
video?
With this, I set out to
discover if there were any
aspects of the music video
that our target audience
would have changed and
why.

6. Do you feel you could follow the
narrative?
Was the character well portrayed?
I aimed to discover whether our music videos narrative was
coherent to my target audience, in conjunction with comments
on whether the characters portrayal reinforced the structure of
the narrative.

7. Do you think the visual effects in the
video add to the theme?
In the editing process, I decided to experiment with the use of
visual effects, believing proper use would enhance the
experience of the video. This question deals with the success of
the effects.

8. This music video tackles the themes of
insomnia and madness. Do you feel this is
portrayed?
I wanted to understand
whether my main themes
that I hoped to deal with
were well portrayed
throughout the video.

9. Would you, off your own free will, watch
this music video again?
The presentation of this question helps in retrieving an honest
answer from the viewer, outlining my main want: to know if I was
successful in my pursuit.

10. The Answers

11. Do you think the music video works
well with the chosen track?
“The lighting, sound, specific shots portrays a
sense of connection between the music video
and track”
“The colours, idea of empty space and use of
actor works well as it is what you would
expect of this song. It gives a depressing and
emotional effect which connects to the theme”

12. What would you do to improve the
music video?
“Include a wider variety of shots to give a
greater overview of the theme”
“I feel that there’s hardly much to improve but
maybe some shots that are handheld could be
a little less shaky”

13. Do you feel you could follow the
narrative?
Was the character well portrayed?
“Yes, the way it was illustrated was extremely
good, especially with the use of drugs as
props”
“Yes and he was. The video made me feel
slightly sympathetic for him and also quite
scared”

14. Do you think the visual effects in the
video add to the theme?
“Yes, the visual effects which were used
emphasised and complimented the idea of
insomnia”
“The colour and layering all supported the
narrative and track itself”

15. This music video tackles the themes of
insomnia and madness. Do you feel this is
portrayed?
“Yes”
“Definitely, but could be clearer in some
aspects”

16. Would you, off your own free will,
watch this music video again?
“Yeah, I can’t wait!”
“No, but only because I’m not a fan of this
genre of music”

20. Interview

21. What have I learned from
this?

22. I have learnt that the music video does
connect well with the choice of song. This
appears to be mainly due to the atmosphere
created in the video (dark, tense, gritty etc.)
emulating the experience of the theme:
insomnia.

23. Overall, I received various improvements I
could make, such as use of props, more shots
of the lead singer and improvements to some
aspects of lighting. I recognise the issues
above and, if time allowed it, would make the
necessary changes to aspects in the editing
process, for example, lighting and shot
variation.

24. I found that the majority of viewers could
follow the narrative easily. However, some
viewers felt the narrative could have been
clearer, yet understand this “confusion” was to
stimulate the atmosphere of the video. On
character portrayal, one viewer claimed she
even felt sympathetic for the character,
meaning I have accomplished this goal.

25. In regards to the use of visual effects, I only
received positive remarks; the majority
complimenting the use of superimposition in
the video, claiming it added to the confusion
and portraying insomnia. The use of
superimposition and quick cuts were always
going to be paramount for me in the creation
of my music video, as i felt this was going to
best display the distress of the character.

26. I believe that I have portrayed the theme of
insomnia very accurately. With 100% positive
responses for this question, the audience too
believe this is a genuine portrayal of the mind
of an insomniac and what they may
experience.

27. Out of all the people we interviewed, we only
received one negative response to whether
they would watch the video again. However,
this may be down to the viewers personal
taste of music, maybe being a fan of a
different genre. On the other hand, the fact we
received only one negative response means
that I have accomplished my goal in creating
a music video for our target audience.

28. Thank You For Reading
The End