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Sharpen your Axe- How We Reduced
                            Development Time by more than 80%

                              Richard Jones
                                                      25. aug 17:15
                                                      VPS.net


Wednesday, 25 August 2010
Some Context


                   • Richard Jones
                   • Technical Director of i-KOS,
                            UK Digital Agency
                   • Working with CMS since 1999
                   • @richardjones

Wednesday, 25 August 2010
My CMS Journey


                   • 2000-2001 Cable & Wireless
                            NCompass Resolution
                            (now Microsoft CMS)
                   • 2002 - 2007 i-KOS
                            SiteSolved, proprietary J2EE
                   • 2008 - Enlightenment

Wednesday, 25 August 2010
Our Early Experiences


                   • Welcome to Drupal 6
                   • The Learning Curve
                   • 1 requirement, 1000 possible solutions
                   • The Drupal Way (and why some Drupal
                            Contractors are better than others)



Wednesday, 25 August 2010
Our Early Drupal Sites


                   • Took longer to implement
                   • Were difficult to maintain
                   • Used different techniques and modules
                   • Were confusing for Site Owners
                   • Were generally disappointing

Wednesday, 25 August 2010
How We Used to Do Things

                   • Design / PSDs
                   • Web Kit
                   • Build Structure
                   • Content
                   • Testing
                   • Training / Support
Wednesday, 25 August 2010
What Really Happened

                   • Design / PSDs
                   • Web Kit
                   • Build Structure
                   • Rework Webkit to make it work in CMS
                   • Rework Design to work around
                            limitations of CMS
                   • Multiple Loops of Above
Wednesday, 25 August 2010
Time for a Reboot

Wednesday, 25 August 2010
The Opportunity to Change
                             Everything

                   • Not limited to the technology
                   • Design and User Experience
                   • Process of Selling
                   • Development
                   • Training / End User Experience

Wednesday, 25 August 2010
Consider Every Role

                   •        Designer (Visual and UX)

                   •        Developer

                   •        Themer

                   •        Site Owner

                   •        Site End User

                   •        Trainer

                   •        Business Development

                   •        Sys Admin


Wednesday, 25 August 2010
Common Causes of Project
                             Slippage
                                      Scope Creep
                                      Unclear Requirements
                                      Impractical Design
                                      Communication
                                      Content




Wednesday, 25 August 2010
“The System”


                   • Complexity
                   • Estimated Saving
                   • Learning Curve
                   • Resistance
                   • Overall Benefit

Wednesday, 25 August 2010
Design to a Grid
                                                     Design to a Grid (960)

                   •        Multidivisional - 12 /
                            16 / 24

                   •        Consistency

                   •        Speed of Production
                                                     Complexity         Medium


                   •        Doesn’t have to limit    Estimated Saving
                                                     Learning Curve
                                                                         High
                                                                         Short
                            design scope             Resistance         Medium
                                                     Overall Benefit     High




Wednesday, 25 August 2010
Develop a Toolkit
                                                         Develop a Toolkit
                   •        Admit the Truth

                   •        Focus on most
                            common requirements

                   •        Get them right without
                            pressure
                                                     Complexity          High
                                                     Estimated Saving   Huge!

                   •        Dedicated R&D even       Learning Curve
                                                     Resistance
                                                                         Short
                                                                         Low
                            better                   Overall Benefit     High




Wednesday, 25 August 2010
Selling Out of the Box

                   •        Sales control the project          Sell out of the Box
                            scope

                   •        Now you have a toolkit, sell
                            it!

                   •        Features you don’t have will
                            always cost more than a
                            client wants to pay
                                                            Complexity           Low
                                                            Estimated Saving    High

                   •        Even if “there’s a module for   Learning Curve      Short

                            that”                           Resistance          High
                                                            Overall Benefit     High



                   •        Easier to price jobs


Wednesday, 25 August 2010
Reverse the Workflow
                                                 Reverse the Workflow




                   •        Design LAST!

                   •        Design to the
                            prototype

                   •        Prepare the client
                                                 Complexity
                                                 Estimated Saving
                                                 Learning Curve
                                                                     Low
                                                                    Medium
                                                                    Medium
                                                 Resistance         Extreme
                                                 Overall Benefit     High




Wednesday, 25 August 2010
Evolutionary Prototype
                                                     Evolutionary Prototype
                   •        Parallel Running

                   •        Allows customer to
                            add content before
                            design

                   •        Work out kinks in user
                            experience before        Complexity         Medium

                            theming                  Estimated Saving
                                                     Learning Curve
                                                                        Medium
                                                                        Medium
                                                     Resistance         Medium


                   •        Test functionality       Overall Benefit     High




Wednesday, 25 August 2010
The StartPoint
                                                             The StartPoint


                   •        Start with a great site
                            from install

                   •        Turn off features you
                            don’t need

                   •        Stop repeating
                                                      Complexity
                                                      Estimated Saving
                                                                          Medium
                                                                              High

                            yourself                  Learning Curve
                                                      Resistance
                                                                          Medium
                                                                          Medium
                                                      Overall Benefit         High




Wednesday, 25 August 2010
Focus on the Site Owner
                                                      Site Owner Experience
                   •        Build from the
                            beginning with the site
                            owner in mind

                   •        Consider how site can
                            be maintained

                   •        Make Drupal invisible     Complexity
                                                      Estimated Saving
                                                                          High
                                                                         Medium



                   •
                                                      Learning Curve      High
                            Real Users don’t care     Resistance          Low

                            about the technology      Overall Benefit     High




Wednesday, 25 August 2010
Select Your Team
                                                         Pick the Team




                   •        Different Skills
                            Required

                   •        Less Technical

                   •        More Business Savvy
                                                  Complexity
                                                  Estimated Saving
                                                  Learning Curve
                                                                          High
                                                                         Medium
                                                                         Medium
                                                  Resistance             Medium
                                                  Overall Benefit         High




Wednesday, 25 August 2010
Putting it Together
       Design to a Grid (960)                                     Reverse the Workflow
                             Site Owner Experience                             Pick the Team
                          Develop a Toolkit                               Evolutionary Prototype

                                 Sell out of the Box                                   The StartPoint




       Complexity                   Medium                        Complexity                        Low
       Estimated Saving               30%                         Estimated Saving                  25%
                                                                            Complexity                       High
       Learning Curve        Complexity
                                      Short               High    Learning Curve                  Medium
                   Complexity                    High
       Resistance            Estimated Saving
                                     Medium              Medium            Complexity Saving
                                                                  Resistance
                                                                            Estimated                      Medium
                                                                                                  Extreme Medium
                   Estimated Saving              50%                        Learning Curve                 Medium
       Overall Benefit       Learning Curve
                                       High               High             Estimated Saving
                                                                  Overall Benefit                  High 30-40%
                   Learning Curve                Short                      Resistance                     Medium
                             Resistance                   Low              Learning Curve                 Medium
                              Complexity                   Low
                   Resistance                    Low                              Complexity
                                                                            Overall Benefit                  HighMedium
                             Overall Benefit              High             Resistance                      Medium
                              Estimated Saving             40%
                   Overall Benefit               High
                                                                          OverallEstimated Saving
                                                                                  Benefit                   High 30-40%
                              Learning Curve              Short
                                                                                 Learning Curve                 Medium
                             Resistance                    High
                                                                                Resistance                      Medium
                             Overall Benefit               High
                                                                                Overall Benefit                     High



Wednesday, 25 August 2010
Live Demo



Wednesday, 25 August 2010
So where does the
                              80% come in?


Wednesday, 25 August 2010
http://cph2010.drupal.org/node/13103




Wednesday, 25 August 2010

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Sharpen your axe drupal concph 2010

  • 1. Sharpen your Axe- How We Reduced Development Time by more than 80% Richard Jones 25. aug 17:15 VPS.net Wednesday, 25 August 2010
  • 2. Some Context • Richard Jones • Technical Director of i-KOS, UK Digital Agency • Working with CMS since 1999 • @richardjones Wednesday, 25 August 2010
  • 3. My CMS Journey • 2000-2001 Cable & Wireless NCompass Resolution (now Microsoft CMS) • 2002 - 2007 i-KOS SiteSolved, proprietary J2EE • 2008 - Enlightenment Wednesday, 25 August 2010
  • 4. Our Early Experiences • Welcome to Drupal 6 • The Learning Curve • 1 requirement, 1000 possible solutions • The Drupal Way (and why some Drupal Contractors are better than others) Wednesday, 25 August 2010
  • 5. Our Early Drupal Sites • Took longer to implement • Were difficult to maintain • Used different techniques and modules • Were confusing for Site Owners • Were generally disappointing Wednesday, 25 August 2010
  • 6. How We Used to Do Things • Design / PSDs • Web Kit • Build Structure • Content • Testing • Training / Support Wednesday, 25 August 2010
  • 7. What Really Happened • Design / PSDs • Web Kit • Build Structure • Rework Webkit to make it work in CMS • Rework Design to work around limitations of CMS • Multiple Loops of Above Wednesday, 25 August 2010
  • 8. Time for a Reboot Wednesday, 25 August 2010
  • 9. The Opportunity to Change Everything • Not limited to the technology • Design and User Experience • Process of Selling • Development • Training / End User Experience Wednesday, 25 August 2010
  • 10. Consider Every Role • Designer (Visual and UX) • Developer • Themer • Site Owner • Site End User • Trainer • Business Development • Sys Admin Wednesday, 25 August 2010
  • 11. Common Causes of Project Slippage Scope Creep Unclear Requirements Impractical Design Communication Content Wednesday, 25 August 2010
  • 12. “The System” • Complexity • Estimated Saving • Learning Curve • Resistance • Overall Benefit Wednesday, 25 August 2010
  • 13. Design to a Grid Design to a Grid (960) • Multidivisional - 12 / 16 / 24 • Consistency • Speed of Production Complexity Medium • Doesn’t have to limit Estimated Saving Learning Curve High Short design scope Resistance Medium Overall Benefit High Wednesday, 25 August 2010
  • 14. Develop a Toolkit Develop a Toolkit • Admit the Truth • Focus on most common requirements • Get them right without pressure Complexity High Estimated Saving Huge! • Dedicated R&D even Learning Curve Resistance Short Low better Overall Benefit High Wednesday, 25 August 2010
  • 15. Selling Out of the Box • Sales control the project Sell out of the Box scope • Now you have a toolkit, sell it! • Features you don’t have will always cost more than a client wants to pay Complexity Low Estimated Saving High • Even if “there’s a module for Learning Curve Short that” Resistance High Overall Benefit High • Easier to price jobs Wednesday, 25 August 2010
  • 16. Reverse the Workflow Reverse the Workflow • Design LAST! • Design to the prototype • Prepare the client Complexity Estimated Saving Learning Curve Low Medium Medium Resistance Extreme Overall Benefit High Wednesday, 25 August 2010
  • 17. Evolutionary Prototype Evolutionary Prototype • Parallel Running • Allows customer to add content before design • Work out kinks in user experience before Complexity Medium theming Estimated Saving Learning Curve Medium Medium Resistance Medium • Test functionality Overall Benefit High Wednesday, 25 August 2010
  • 18. The StartPoint The StartPoint • Start with a great site from install • Turn off features you don’t need • Stop repeating Complexity Estimated Saving Medium High yourself Learning Curve Resistance Medium Medium Overall Benefit High Wednesday, 25 August 2010
  • 19. Focus on the Site Owner Site Owner Experience • Build from the beginning with the site owner in mind • Consider how site can be maintained • Make Drupal invisible Complexity Estimated Saving High Medium • Learning Curve High Real Users don’t care Resistance Low about the technology Overall Benefit High Wednesday, 25 August 2010
  • 20. Select Your Team Pick the Team • Different Skills Required • Less Technical • More Business Savvy Complexity Estimated Saving Learning Curve High Medium Medium Resistance Medium Overall Benefit High Wednesday, 25 August 2010
  • 21. Putting it Together Design to a Grid (960) Reverse the Workflow Site Owner Experience Pick the Team Develop a Toolkit Evolutionary Prototype Sell out of the Box The StartPoint Complexity Medium Complexity Low Estimated Saving 30% Estimated Saving 25% Complexity High Learning Curve Complexity Short High Learning Curve Medium Complexity High Resistance Estimated Saving Medium Medium Complexity Saving Resistance Estimated Medium Extreme Medium Estimated Saving 50% Learning Curve Medium Overall Benefit Learning Curve High High Estimated Saving Overall Benefit High 30-40% Learning Curve Short Resistance Medium Resistance Low Learning Curve Medium Complexity Low Resistance Low Complexity Overall Benefit HighMedium Overall Benefit High Resistance Medium Estimated Saving 40% Overall Benefit High OverallEstimated Saving Benefit High 30-40% Learning Curve Short Learning Curve Medium Resistance High Resistance Medium Overall Benefit High Overall Benefit High Wednesday, 25 August 2010
  • 22. Live Demo Wednesday, 25 August 2010
  • 23. So where does the 80% come in? Wednesday, 25 August 2010