This document discusses strategies for developing a strong personal brand in the workplace. It emphasizes that personal branding involves understanding how others perceive you based on your behaviors and interactions. The key aspects of developing a strong personal brand are identifying your strengths and expertise, communicating your brand promise consistently, and focusing on improving behaviors that will enhance your credibility and visibility in a positive way. Personal branding is a lifelong process of managing how your character and essence are communicated to others.

1. Stand Out at Work: Branding Strategies for Business Professionals

4. “ You can learn marketing in a day. It takes a lifetime to master it.” -- Prof. Philip Kotler Selected as #4 major management guru by Financial Times 2001

5. “ The attention economy is a star system … if there is nothing very special about your work, you won’t get noticed, and that increasingly means you won’t get paid much either.” - Michael Goldhamer, Wired Stand Out

8. What are You Known for? The Ultimate Branding Question

10. We judge ourselves by our intentions. We judge others by their behaviors. Personal Branding Challenge

12. 10% Visible ______________ 90 % Invisible The Iceberg Model Look, posture, dress Behaviors Communication (email, phone) Intention, Motivation, Ideas Background, Experience Skills, Knowledge Emotions Fears, doubts

13. 1. Role 2. Expertise (What am I an expert in? What are you really, really good at?) 3. Traits, Style (How do I interact with others?) Elements of a Personal Brand 4. Brand Promise

14. A Personal Brand is built on strength . “Every brand has at its core a substance that gives it a strength. You have to understand it before you can grow it.” - Scott Bedbury, Author of The New Brand World Focus on Your Strengths

15. Communicate Brand Promise and Influence perception Stand Out Model Identify and capitalize on strengths and talents Confidence Credibility Outside Perspective Inside Perspective Behaviors

19. Select a behavior that you want to improve that will have a positive impact in your life, personally and professionally. The person asking for suggestions can only respond with Thank You. (no judgment allowed) The person providing suggestions cannot talk about the past. Only future suggestions are allowed. Exercise: Improve a Behavior

20. “ Great Brands are about who we are – how we communicate our essence, our character.” -- Tom Peters

22. You Stand Out! Go and Show the World! Simon Says:

23. Simon Vetter Tel: +1 858 793-6279 [email_address] www.simonvetter.com