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Using Web 2.0 tools to drive take-up and engagement
- 1. Using Web 2.0 tools to drive take-up and engagement Simon Wakeman Head of Marketing SOCITM 2 June 2009
- 3. social media
- 4. it’s about… PARTICIPATION
- 5. residents council publisher vs audience
- 6. it’s about… OPENNESS
- 10. it’s about… CONVERSATIONS
- 11. residents council two-way conversations
- 12. residents council two-way conversations
- 13. it’s about… COMMUNITIES
- 15. it’s about… CONNECTIVITY
- 16. Screenshot of links, resources,people
- 17. it’s about… PEOPLE
- 18. 1. BE AWARE & READY
- 19. external • map the local online community • monitor for key issues • broader models for delivery? • online networking
- 20. internal • skillsets and responsibilities • organisational culture • policies and processes • look for advocates
- 21. 2. PARTICIPATE
- 22. • respond and engage online
- 26. • signpost online services
- 28. 3. CREATE AND SHARE
- 29. • use social media channels
- 32. Medway Council 100
- 33. RSPB Medway Council 765 100
- 34. SCC 478 RSPB Medway Council 765 100
- 35. SCC 1243 people 478 RSPB Medway Council 765 100
- 36. SCC RSPB Medway Council
- 37. • be where your residents are • make clear links to online services
- 38. 4. COUNCIL WEBSITES AND BEYOND
- 39. • is the website social-media ready?
- 41. • think beyond the website
- 44. • need to deploy rapidly
- 46. this is about more than driving traffic to council online services
- 47. think more about deeper engagement than one-off transactional website use
- 48. fundamental change in relationship between people and local government
- 49. simon.wakeman@medway.gov.uk simon@simonwakeman.com +44 (0) 7771 701902 twitter: simonwakeman www.simonwakeman.com/wts0609
Notas del editor
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- Participation - social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience.
- Openness - most social media services are open to feedback and participation. They encourage voting, comments and the sharing of information. There are rarely any barriers to accessing and making use of content – password-protected content is frowned on. RSS
- Conversation - whereas traditional media is about “broadcast” (content transmitted or distributed to an audience) social media is better seen as a two-way conversation.
- Community - social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite TV show.
- connectivity - Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people
- connectivity - Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people
- People – connecting, interacting with other people, not organisations<number>
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- Twitter example – council news release to approx 100 followerRSPB follow us – they comment to their 765 followers<number>
- Twitter example – council news release to approx 100 followerRSPB follow us – they comment to their 765 followers<number>
- Twitter example – council news release to approx 100 followerRSPB follow us – they comment to their 765 followersScc retweet to 478 followers (total 1243)<number>
- Twitter example – council news release to approx 100 followerRSPB follow us – they comment to their 765 followersScc retweet to 478 followers (total 1243)<number>
- Twitter example – council news release to approx 100 followerRSPB follow us – they comment to their 765 followersScc retweet to 478 followers (total 1243)<number>
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