1. Visions, Mission and Values
. What are vision, missions and values?
. Why are they important in the media industry?
. What kind of thing do you think you might find in Visions,
Missions and Values?
TASKS
1. Look through the Vision, Mission and Values and decide
which company they belong to: BBC, ITV or Channel 4.
2. Then look through the BBC programme values and
match them to a programme.
3. Create you own VM&V for a channel of your choice.

2. Funding
. How do you think channels are funded?
. Adverts
. Subscriptions
. Box sets
. TV license fee - BBC

3. Regulations
. Who regulates television?
. Why does TV need to be regulated?
. What do you know about these bodies:
. Office of Communications (Ofcom)
. Advertising Standards Authority (ASA)
. Press Complaints Commission (PCC)
. Broadcasting Standards Commission (BSC)
. Independent Television Commission (ITC)
. British Board of Film Classification (BBFC)
TASK
. In pairs, research one body and report back to the class what this body
does.

4. The BBC
Task
. You are going to produce a detailed new entry booklet for BBC employees explain
the following three sections in detail:
1. What are Visions, Missions and Values of the BBC?
2. How is the BBC funded? (TV license)
3. How is the BBC governed? (policies and guidelines, BBC Trust)
4. How is the BBC regulated? (regulating bodies e.g. Ofcom)
. All the information you will need is accessible via the BBC website.
. Remember this is a booklet for NEW entries who may not know anything about the
company so it’s your job to be as thorough as possible: The more information the
better.
. Total word count: 1000 words.