Gib Olander Presentation from SMX 2016

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The shift from listing management to
LOCATION DATA MANAGEMENT

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Location Data Management isn’t a Presentation Layer Solution
Typical Stack
NAP
DATA AMPLIFIER
DATA AMPLIFIER
NAP NAP
DATA AMPLIFIER
API
LISTING
MANAGEMENT
NAP
LOCATION DATA
MANAGEMENT

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Search Results are built from multiple Indices

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There are two components you need to understand when
building location data

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Data Amplifiers

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Google My Business profile page vs.
Google location data API

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Drive Discovery on Foursquare and Beyond
• Be discovered by & recommended
to an audience of 60 million users
• 100,000 developers – including
Pinterest, Waze, Microsoft, Yahoo
& Twitter – use Foursquare’s
location data

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What Consumers Want to See
The most important information that mobile searchers want to see
about a local business on maps:
HOURS OF
OPERATION
SPECIAL OFFERS
AND COUPONS
RATINGS AND
REVIEWS
PRODUCTS AND
SERVICES
BUSINESS
WEBSITE URL

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H O U R S O F
O P E R A T I O N
What are the attributes that matter in today’s world?
L AT / LO N G I N D I V I D U A L LO C AT I O N
L A N D I N G PA G E S / U R L S

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Time and Location go together as an important
one two punch of Context

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Manage
Build local data assets by consolidating,
cleansing, categorizing, and optimizing
data
Monitor
Understand your location data health
and how you can improve
Distribute
Unleash your location data by
distributing to data amplifiers to increase
visibility

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Brands that increased their Listing Health
Score by 20% experienced up to:
Location Data Health Matters

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SEE YOU AT THE NEXT #SMX
THANK YOU!