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"Content First" Approach
To Website Development
Solve serious business problems by working with
your client on getting the website content upfront.
The usual web
development process
The so-called “design
first” approach that
you are doing now:
1. Client signs the
contract.
2. Client pays the
deposit.
3. You start working on the
design, but the client hasn’t
prepared any content yet.
4. Client approves the design and
you begin web development.
5. You’ve completed the
website and are now waiting
for the client to either deliver
or enter the content himself.
You’ve completed everything
but the final testing.
Weeks and months pass.
There is no content, there is no payment of the remainder of the fee.
The client is busy every time you ask him about content.
The client finally reappears and starts delivering the content in drips.
This goes on for a few weeks or months.
Still no payment.
The client is now all of a sudden
dissatisfied with what you
programmed and designed.
His content doesn’t fit into your
design, there are missing
features and there are ‘bugs’ in
the front-end.
You’ve been working for weeks at loss.
And you got paid months or sometimes
years later than you expected.
A better way to
deliver websites:
“Content first”
approach
1. Client signs the contract.
2. Client pays the deposit.
3. You consult the client and work with him on
content planning and creation. You didn’t forget to
include this work in your price.
4. Client delivers the minimum viable content,
as you taught him and as you agreed.
5. Only after you’ve received the content do
you schedule the project in four phases:
1) back-end development
2) entering the content
3) web design
4) front-end development
And if you’re experiencing delays in
payment and troubles with
delivered code and design that the
client has previously approved...
6. Client pays on time every
couple of weeks, as defined
in the contract.
...it could be because you’ve been
working oblivious to the needs of
the real content.
You’ve been fitting
the foot to the shoe.
You can make “content
first” a matter of contract
and a matter of good
communication with the
client.
Clients seemingly
‘insist’ on “design
first” because they
don’t know of any
better way.
Yes, clients will
be late delivering
content.
But you’ll get
paid on time.
Yes, it will be tough on them and on you to complete all
this content work before seeing any creatives of yours.
But you’ll get paid
to help them.
Yes, the client will change their content along the way and there
will be more of it than expected.
But you’ll get paid to do more work when there’s more work.
But none of these things becomes a deal breaker when it’s you
who runs the show and when you talk to the client about it.
You get
paid
when
you say
you get
paid.
You get
content
when and
how you say
you should
get content.
You schedule work when the client
has met minimum conditions.
And all of that happens
based on what you define in
the contract which the client
has signed and discussed
thoroughly with you.
What happens when
web professionals run
the show
● projects are delivered on time
● clients don’t have to pay more than they
agreed in the contract
● there are fewer extra features to be added
● there are zero nasty surprises along the way
● minor changes can be made:
- without increasing the price
- without breaking the website
- without delaying the launch date
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Read this content as an article:
https://www.simpfinity.com/blog/content-first/
Creative Commons photos
http://pixabay.com/en/startup-start-up-people-593341/
http://pixabay.com/en/girl-headache-pain-sadness-504315/
http://pixabay.com/en/document-agreement-documents-sign-428334/
http://pixabay.com/en/money-card-business-credit-card-256314/
http://pixabay.com/en/keyboard-type-computer-computing-498396/
http://pixabay.com/en/programming-code-development-web-583923/
http://pixabay.com/en/waiting-appointment-schedule-time-410328/
http://pixabay.com/en/time-calendar-saturday-weekend-day-273857/
http://pixabay.com/en/raindrop-drop-of-water-642955/
http://pixabay.com/en/lion-panthera-leo-lioness-721836/
http://pixabay.com/en/money-currency-euro-pay-buy-79657/
https://www.flickr.com/photos/nerdcoregirl/4335907588
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http://pixabay.com/en/euro-money-pay-cash-borrowing-427530/
Creative Commons photos
http://pixabay.com/en/contract-consultation-office-408216/
http://pixabay.com/en/business-handshake-professional-740076/
http://pixabay.com/en/work-typing-computer-notebook-731198/
http://pixabay.com/en/children-win-success-video-game-593313/
http://commons.wikimedia.org/wiki/File:San_Francisco_Pride_Parade_
2012_Dog_With_shoes.jpg
http://pixabay.com/en/woman-hair-drying-girl-female-586185/
http://pixabay.com/en/tie-necktie-adjust-adjusting-man-690084/
http://pixabay.com/en/good-approval-green-light-okay-422550/
http://www.freestockphotos.biz/stockphoto/10087
http://pixabay.com/en/brown-sheet-background-many-69465/
http://en.wikipedia.org/wiki/File:The_Thumbs-down_position.jpg
http://pixabay.com/en/businessman-office-tie-manager-598033/
http://pixabay.com/en/film-iso-photography-negatives-147137/
Creative Commons photos
http://pixabay.com/en/punch-fist-hand-strength-isolated-316605/
http://pixabay.com/en/diary-journal-pen-notebook-january-614149/
http://pixabay.com/en/colleagues-business-lecture-437019/
http://pixabay.com/en/woman-working-business-woman-690036/
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"Content first" approach to website development