With Snapchat Discover just over the horizon, we took a look at some Snapchat Campaigns that took our breath away.

1. BRILLIANT
SNAPCHAT
CAMPAIGNS
THAT YOU
NEED TO
SEE.

2. Snapchat Discover Feature
With the Snapchat
Discover Feature about to
hit the Snapchat App in
the next few days, we
decided to take a look at
some amazing Snapchat
Campaigns that have
gone where most other
brands have not.

3. HEINEKEN
SNAPWHO?
CAMPAIGN

4. THE CAMPAIGN STRATEGY
At Coachella last year,
Heineken sent cropped
snaps to followers as clues
to surprise shows on any
given day during the festival.
Users who responded with
the right band or artist got an
early confirmation of an act
scheduled for the Heineken
House, the beer sponsor’s
stage.

5. THE RESULT OF THE CAMPAIGN
• Fans were able to engage in dialogue
and "snap" hints about which musical
acts would be performing together in
the Heineken House. Fans could
connect to HeinekenSnapWho and
begin “snapping.”
• Those who connected would have a
better opportunity at catching the
collaborations live and wouldn’t miss
out on these performances.
• It brought in the importance of
exclusive content, making this a real
hit with the crowd at Coachella.

6. AUDI+ THE
ONION’S
SUPERBOWL
SUNDAY

7. THE CAMPAIGN STRATEGY
For Super Bowl 2014, Audi
partnered with Huge and
The Onion to become the
first major brand to achieve
a big Snapchat success,
garnering one of the fastest-
growing followings ever on
the platform.

8. THE RESULT OF THE CAMPAIGN
• This campaign helped Audi drive the
most online conversations of any
automobile manufacturer on Super Bowl
Sunday and comprised more than 30%
of the online buzz about the brand.
• The campaign received 100,000 total
views on Snapchat and generated 2,400
mentions on Twitter, reaching a total of
37 million social impressions.
• The team manually added 9,600
followers to the Audi Snapchat account
over 48 hours, reaching a total of 10,500
followers.

9. ACURA NSX
PROTOYPE
CAMPAIGN

10. THE CAMPAIGN STRATEGY
Acura decided to give the
world an early look at the
Acura NSX prototype in an
unexpected place.
An invite was published on
Facebook and Twitter
promising the first 100
followers of Acura's Snapchat
account a fleeting glimpse of
the new super car prototype
roaring around their test track.

11. THE RESULT OF THE CAMPAIGN
• Sharing footage of the NSX prototype
on Snapchat created an early round
of industry media coverage and
inserted Acura into the conversation
about brands willing to trying new
social platforms.
• It put Acura on the list of brands
included in media conversations
about Snapchat, earning mentions
across dozens of marketing and even
political conversations.
• Snapchat remained the coolest part
of the new NSX prototype reveal
because it was unexpected and
resulted in a steady stream of earned
media recognition.

12. TACO
BELL’S
SNAPCHAT
MOVIE

13. THE CAMPAIGN STRATEGY
Taco Bell launched its Spicy
Chicken Cool Ranch Doritos
Locos Tacos with one of the
first Snapchat Stories—a six-
minute mini-movie that
included a scene that was
filmed on the red carpet of the
MTV Movie Awards, and was
filmed and posted in less than
24 hours.

14. THE RESULT OF THE CAMPAIGN
• The video received an
overwhelming response not just
from Taco Bell fans, but the rest of
the social media world.
• Not only has Taco Bell’s inventive
use of Snapchat been
overwhelmingly successful with
their target audience, it has also
positioned the company as one of
the innovative brands on social
media.

15. WWF
#THELASTSELFIE
CAMPAIGN”

16. THE CAMPAIGN STRATEGY
Inspired by the disappearing
nature of content on
Snapchat, the World Wildlife
Fund in Denmark and Turkey
have launched the
#LastSelfie campaign.
The #LastSelfie Snaps are
meant to symbolize the
diminishing population of
different endangered
species.

17. THE RESULT OF THE CAMPAIGN
• After One week, 40,000 Tweets
hit over 120 million Twitter
Timelines.
• 50% of all Active Twitters were
exposed to this Campaign.
• With headlines in more than 6
languages, #LastSelfie raised
Global Awareness. And in just
under three days, WWF
reached their donation target for
the entire month.

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