According to the report by Simplify360 that monitors consumer sentiments on Social Media, 65% of the audience has negative sentiment towards the brand.

1. SOCIAL MEDIA ANALYSIS REPORT ON BLACKBERRY

2. WHAT BLACKBERRY HAD TO SAY?
Blackberry may have boasted 1
million sales of Blackberry 10 devices
globally, the handset makers declining
market share in India is expected to
continue.

3. WHAT CONSUMERS HAD TO SAY?
Though Blackberry received considerable
attention of the online social media users,
the buzz were predominantly not in favor
of the brand.

4. The staggering price of Rs. 43,490 at the
time of launch was one of the reason
behind the negative reaction of consumer
towards the brand.
Only 11% indicated that they are likely to
buy and 7% of them indicated that they
are eager to buy the new Blackberry
Q10.

5. LETS DIVE DEEPER INTO THE BUZZ
ANALYSIS

6. Mobile Industry is very dynamic. The industry has seen
manufacturing companies constantly innovating and releasing new
models frequently. With plenty of options to choose from at each
price range, it is becoming extremely difficult for a potential buyer
to choose and purchase the best one. So prospects are considering
Social media platforms as one of the better option to consider the
recommendations, reviews and opinions of other users.
Z10
Q10
9900
9360
9810
Others
64.7%
7%
4.8%
3.4%
3.1%
17%
Users queries & comparing Z10 with
Samsung Galaxy S3, HTC One and
iPhone 5
Considered as Expensive
Users shared update on BlackBerry
Q10 priced higher than the Z10
Users were eagerly waiting for
launch of Q10 in India
User complains the Poor Battery life.
Users of BlackBerry bold 9900 felt
Z10 and Q10 are not reasonably
priced for buying
User complaints on Poor battery life
and bad customer service
Some users showed interest in buying
BlackBerry Torch 9810.
Social media chatter on BlackBerry
models 9790, 9220 and 9320
dominated compared to 8530,
9850 etc
Fig1: Share of Voice of BlackBerry Devices
“People are considering Social media as
one of the important platform for taking
any purchase related decisions
pertaining to mobiles/Smart Phones”
Ex: “Need a new phone.. What's the best? iPhone 5, blackberry z10 or galaxy S4?”
“@MikaSingh sir which phone is d best Iphone 5 or BLackberry Z10??”
“I'm stuck dnt knw which 1 do u thnk z the best on these 2 phones. (Apple iPhone 5,
16GB) or (BlackBerry Z10, 16GB)”
62%13%
10%
8%
7%
BlackBerry Z10
BlackBerry Bold
BlackBerry Curve
BlackBerry Torch
BlackBerry Q10
Note: Social media chatter on all models of BlackBerry were considered for analysis.

7. 15%
Percentage mentions of
Samsung
26%
Percentage mentions of
Apple
12%
Percentage mentions of
Nokia
Top 3 competitors brand mentions in Social media data of BlackBerry
People were comparing BlackBerry Z10 with iPhone 5, Samsung
Galaxy S4, Samsung Galaxy S3, HTC One and Nokia Lumia 920
Users compared BlackBerry Z10 with the latest models from various
competitors. iPhone 5 was seen to be mentioned the most in comparison
with the BlackBerry Z10.
3%
3%
3%
3%
5%
11%
iPhone 4
Samsung Galaxy S2
HTC One
Nokia Lumia 920
Samsung GALAXY S3
iPhone 5
Top mentions of Smartphone’s in Social media data of BlackBerry Z10
 Pricing, design, features,
Apps and functionality of
Smart phones (includes
battery life and other
software bugs) are found
to be the major topics of
discussion from consumers
on Social Media.
 Consumers chatter on Apps
dominated the discussion
followed by Functionality
and Design
13%
23%
11%
49%
4%
Pricing Functionality Features Apps Design

8. ONLY 23% OF THEM RECOMMENDS OTHERS TO BUY BLACKBERRY
Likely to switch
10%
Will not
recommend to
others
56%
Likely to buy
11%
Will
recommend to
others
23%
Consumers intent among those talking about blackberry

9. 12% ARE LIKELY TO SWITCH AND 63% DISCOURAGES OTHERS FROM BUYING A BLACKBERRY
Likely to
switch
12%
Will not
recommend
to others
63%
Will
recommend
to others
25%
Types of consumers among existing users

10. THANK YOU
For more information about Simplify360 Product Features,
contact us at contact@simplify360.com.
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