With summer around the corner, most fashion brands are coming up with their latest collections. To make sure that their collections reach a maximum number of audience, the bigger brands run interesting campaigns. In the US brands like Michael Kors, Victoria's Secret, Levis and more have come up with unique campaigns spanning over a period of one week to one month. Here are a few campaigns which have taken off extremely well this season.

1. Social Media Campaigns
American Fashion Retailers
March – April 2015

2. Importance of Social Media Campaigns
With the summer season around the
corner, retailers have lined up new
collections to woo their customers.
This report discusses about the best
social media campaigns put across by
few of the American Fashion Retailers
and how far their campaigns have
been successful.

3. Michael Kors’s
Campaign - #JetSetGo

4. Campaign for Jet Set Go 6 Collection
• The campaign took off with sending
supermodel and Victoria’s Secret Angel
Lily Aldridge to Rio De Janeiro
• This was to advertise the new shoe
collection by Michael Kors which is a part
of the Jet Set Go 6 collections.

5. Performance of #JetSetGo on Social Media
Social
Media
Performance
YouTube 87 likes within a span of 25-
28 days , with 10,000+ views
Twitter 5000 mentions in 30 days
and a Twitter sentiment
score of 62
Facebook More than 15000 likes on all
the posts made for Jet Set 6
collections

6. Victoria’s Secret
Campaign - #CALLMEFABULOUS

7. Campaign for Fabulous Lingerie and Fragrance
• This campaign is for the new range of lingerie
and fragrance by Victoria’s Secret.
• It features supermodel Behati Prinsloo.
• The buzz around the campaign started from
23rd March 2015 when the first video.

8. Social Media Performance of #CallMeFabulous
Social Media Performance
YouTube The campaign video has 1000 likes
with 70,000+ views
The second video has received 671
likes and 618,712 views
Twitter There were 2000 mentions about it
in the last 30 days and Twitter
sentiment score of 58
Facebook It got 16,000 likes and almost 200
shares

9. Urban Outfitter
campaign - #UOLive

10. Campaign Through Live Concerts
UOLive tags the new live
performances which are
uploaded on UOTV, their official
YouTube channel.
Music Monday
posts 5 new songs
every Monday as a
fresh start to a
new week
Tumbler
Tuesday
talks about the up
coming artists and
photographers on
their blog
Wednesday
Watch dedicates
to shopping and
checking out the
collection at Urban
Outfitters
Thursday Tip-
off
dedicates this day
for summer skin
tips day
showcasing
different skin
range
Friday
Downloads
This includes music
releases and
events on the
weekend
Urban Outfitters have a
separate theme for each day
of the week where the social
media users and customers
can connect with Urban
Outfitters.

11. Social Media Performance of #UOLive
Social Media Performance
YouTube 21 YouTube videos with an average
2000-3000 views.
Twitter 8000 mentions over the last 30 days
with a Twitter sentiment score of 76.
Facebook low Facebook presence though
Urban Outfitters is quite frequent
with their posts but very less
engagement.
Father John Misty’s video received the maximum views.

12. Nordstrom
Campaign – #NordstromPop

13. Campaign for new Magic Hour POP IN stores
• In this campaign, customers get
to design their own shirts with
the help of Nordstrom designer
Shawn Serwan.
• Also a new section (Pop In
Stores) was introduced named
Magic Hour
• The Magic Hour festival is
currently going on from
March 20 to April 19 2015

14. Social Media Performance of Pop-In@Nordstrom
Social Media Performance
YouTube 2 videos of which one has
received 3,12, 804 views.
Twitter #NordstromPop has managed
to get 200 mentions in the last
30 days with a sentiment score
of 55
Facebook Nordstrom has quick customer
response with 2-3 mins of lead
time. However, the campaign
has a very low buzz on
Facebook

15. Levi’s
Campaign - #501CT and
#LevisContest

16. Campaign for New 501CT Jeans collection
• The launch was accompanied by a
campaign on Instagram where
people need to post an image of
themselves wearing the 501 CT
jeans and tag it with #501 and
#lookbookparty
• The contest winners get a 2 day trip
to Sao Paolo, Toronto or New York
City.
• The contest will continue till 30th
April 2015

17. Social Media Performance
Instagram 5000 posts for #501CT and almost
366 posts for #LevisContest
Twitter It had 500+ mentions in the last 30
days with a sentiment score of 57
Social Media Performance of #501CT

18. Image Credits
1. http://www.styleft.com/social-medias-impact-fashion-world/2290
2. https://www.etsy.com/listing/73607108/cross-stitch-pattern-chandelier
3. https://www.twitter.com
4. https://www.facebook.com
5. https://www.youtube.com
6. https://www.Instagram.com
7. https://www.pinterest.com/
8. http://blog.urbanoutfitters.com
9. http://blog.poketo.com/2014/07/07/pop-in-nordstrom-welcomes-poketo/
10. http://topicnow.info/topic/levis-501-ct-customized-tapered/
11. http://www.theonlinestylist.co.uk/2012/11/release-your-inner-glamorous-globetrotter.html

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