Study of Social presence of all major Radio Taxis in India. The research ranks the major taxi operators in terms of social buzz, prominence in Facebook and Twitter.

1. A Social Media Report on
RADIO TAXI SERVICE PROVIDERS
IN INDIA
Period of analysis : 1st Oct – 11th Nov 2014

2. Summary
 Ola Cabs has the highest share of voice at 46%
 The negative sentiment among customers is high for Meru and Easy Cabs
 Uber has the largest fan base on Facebook. This may be due to its
international presence. Fan size of Uber is 170 times that of Easy Cabs
 Ola is the most followed radio taxi service provider on Twitter
• Males are more likely to talk about cabs than female
• Youths tend to talk more about taxi services as compared to elder age
group.
• 80% of the buzz around Radio taxi service providers is on Twitter
• Ola and Uber have city specific Twitter handles
• Ola and Meru have dedicated support handles on Twitter -
@support_ola and @meru_cares
• Meru Cabs has a hate-handle on Twitter
Play Store Ratings
• Mobile App of Uber is the highest rated app on Play Store followed by
Meru Cabs

3. Hashtag campaigns by OLA Cabs increased the buzz for the brand
-50
0
50
100
150
200
250
300
350
400
450
1-Oct 4-Oct 7-Oct 10-Oct 13-Oct 16-Oct 19-Oct 22-Oct 25-Oct 28-Oct 31-Oct 3-Nov 6-Nov 9-Nov
OLA Meru Uber Easy TABCab Mega
OLA Cabs led the buzz with 5.6K mentions followed by MeruCabs with 2.3K mentions, Uber 1.9K mentions, MegaCabs
0.6K mentions, Easycabs 0.3K mentions. TAB Cabs has the least social media buzz with only double digit mentions
5.6K MENTIONS OF
OLA CABS 2.3K MENTIONS OF
MERU CABS
#OLAConnects
contest by OLA Cabs #DontDrinkDrive
and promo code
“uber300freeride” of
Uber India
Social media buzz trend of radio taxi service providers, Source: Simplify360
Period of analysis : 1st Oct – 11th Nov 2014

4. OLA has the highest Share of Voice
46%
19%
16%
10%
5%
3% 1%
Ola
Meru
Uber
TaxiForSure
Mega
Easy
TABCab
OLA cabs leads the share of voice at 46% followed by Meru cabs
Share of voice of radio taxi service providers, Source: Simplify360

5. Demographic Analysis
82.71% 17.29%
Males are more active on social media
on discussions on Cabs Services
71%
24%
4% 1%
13-20 21-30 31-40 40+
Youths are more active when it comes to
posting/discussing their views on Cab Services.
The elder age group is relatively inactive on Social
media

6. 60%22%
19%
Neutral Positve Negative
What led to positive Buzz ?
What led to negative Buzz ?
OLA Cabs
https://twitter.com/socio_foodie/status/532039848563986432
https://www.facebook.com/181897891838024/posts/
959004244127381
https://twitter.com/sripurna987/status/53209630107
7262337
https://twitter.com/shekhar_vdy/status/531710083227340800

7. Meru Cabs
55%
12%
33%
Neutral Positve Negative
What led to positive Buzz ?
What led to negative Buzz ?
https://twitter.com/ksharmaabhinav/status/5251557751659028
48
https://www.facebook.com/200220286704050/posts/8040484263212
30
https://twitter.com/nnrajesh/status/531385718908538880 https://twitter.com/nishant_247/status/530702501364781056
A large number of Meru cab users are unsatisfied. They have a very high negative sentiment towards the
brand. This has led to the creation of hate accounts on Twitter

8. Hate Twitter handles for Meru - @MeruCabSucks

9. Uber Cabs
62%
22%
16%
Neutral Positve Negative
What led to positive Buzz ?
What led to negative Buzz ?
https://twitter.com/shearsha/status/531757536194482176 https://plus.google.com/107753860172255878171/posts/dodYqLKAqho
https://twitter.com/ChiragSabunani/status/530604481851
842560
https://twitter.com/kumarsumit_13/status/532056186577645568

10. Mega Cabs
60%
25%
15%
Neutral Positve Negative
What led to positive Buzz ?
What led to negative Buzz ?
https://twitter.com/jogikhalid/status/521920072705523712 https://twitter.com/TheHumerus/status/521547855589171200
https://twitter.com/ladythinkalot7/status/524525248490655744 https://www.facebook.com/427172434064099/posts/65873534757447
2

11. Easy Cabs
52%
10%
38%
Neutral Positve Negative
What led to negative Buzz ?
https://www.facebook.com/228057536200/posts/1015268608932120
1

12. TaxiForSure
52%
11%
37%
Neutral Positve Negative
What led to positive Buzz ?
What led to negative Buzz ?
https://twitter.com/ericayalagi/status/528748199268216834
https://twitter.com/UrfiShaikh/status/530995728751927296
“I am not at all satisfied with the services of the
Taxifor sure.
Very unreliable and actually costly affair.
I Will not suggest any one to use this.I had
bad experience
They come late and charge more.
It seems they are cheating their customers by
charging unethically.
Think twice before going with them”
http://www.mouthshut.com/review/Taxiforsure-com-review-usmmuospns
booked a cab 1 day before my journey date. Got
confirmation within a minute via sms/email. Guess
what, I waited for more than an hour, and they did
not even bother to send a taxi! Called them more
than 10 times, did not pick my call. Finally I had to
settle for an auto. The most shittiest service I ever
came across.http://www.mouthshut.com/review/Taxiforsure-com-review-slupsllqns

13. TABCab
60%22%
19%
Neutral Positve Negative
What led to positive Buzz ?
What led to negative Buzz ?
INSUFFICIENT DATA

14. Majority of the buzz for cab industry on social media is from Twitter
80%
16%
2% 1% 1%
1%
TWITTER
FACEBOOK
GOOGLE +
DISCUSSIONS
NEWS
VIDEOS

15. Uber has the largest fan base on Facebook
4,603
11,904
22,604
38,036
87,544
99,799
785,128
The fans of Uber is 170 times than of EasyCabs
Facebook fans of radio taxi service providers, Source: Simplify360

16. 198
470
506
1,669
1931
3,361
OLA is the most followed taxi service provider on Twitter
Uber is not included because it has only city specific twitter handles
Twitter followers of radio taxi service providers, Source: Simplify360

17. Ola and Uber have city specific Twitter handles
 Ola_Mumbai
 Ola_Bangalore
 Ola_Delhi
 Ola_Chennai
 Ola_Hyderabad
 Ola_Nagpur
 Ola_Nasik
 Ola_Coimbatore
 Ola_Jaipur
 Ola_chandigarh
 Ola_Ahmedabad
 Ola_Goa
 Ola_Pune
 Ola_Indore
 Ola_Amritsar
 Ola_Vizag
 Ola_Ludhiana
 Ola_Lucknow
 Ola_Surat
 Uber_Kolkata
 Uber_BLR
 Uber_Mumbai
 Uber_Delhi
 Uber_Chennai
 Uber_Pune
 Uber_HYD
 Uber_CHD
 Uber_Jaipur
 Uber_AHM
Ola and Uber have reached out to a wider audience because of city specific twitter handles

18. OLA Cabs and Meru Cabs have dedicated support handles
Dedicated support twitter handles by
OLA and MERU has given them edge over
their competitors

19. Apps Comparison

20. 3.0
3.6
3.7
3.8
4.1
4.2
Google Play Store Ratings
 Uber has the highest rating, though it also includes its international users.
 EasyCabs does not have Android App on Play Store.
Google playstore rating of radio taxi service providers,
Ratings are on a scale of 5. The higher the better
Source: Simplify360

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