Social Media has created a huge revolution for all forms of companies, be in manufacturing, retail, media or publishing. Everybody is hell bent on making use of this amazing platform to gain more visibility as well as to connect with their audience better. Here's a look at how Media/Online Publishing houses make use of Social Media and what are do they achieve from the same.

1. Social Media
Performance of Media/Publishing Companies
Image Source: http://cdn.rt.com/files/news/3d/e8/10/00/32435645.si.jpg

2. Five points for Media/Online Publishing organizations to consider for increasing
social interactions
Image Source: : http://www.site-fusion.co.uk/files/writeable/uploads/webfusion34364/image/mediapicture.jpg

3. High frequency of
posts/tweets
• Media/Publishing companies should maintain a strong
resource base of bloggers and writers who can frequently
post articles and tweets.
• They should be able to tap each and every incident
happening around them
Examples
Image Source: : http://www.twitter.com

4. Catchy and short titles
• Most of the best Media/Internet Publishing organizations
believe in grabbing the attention of readers in one go,
using short titles with strong words
Examples
Image Source: : http://www.twitter.com

5. Use of Graphics is on the
rise
• It is always very expressive to use graphics for denoting
the article
• It not only makes it interesting to read but also increases
the number of views for the article because it creates a
difference in the vision of the reader
Examples
Image Source: : http://www.twitter.com

6. Writing news related to
current happenings
• This is the most relevant way to generate buzz for your
articles, i.e. to write something related to the
day(weekend/weekday), season, popular culture ,
trending topics etc.
Examples
Image Source: : http://www.twitter.com

7. Use sandwich approach
• The media publishing houses should try to post news by
sandwiching a serious news with some filler news which is
meant to attract attention towards the serious news that
requires a wider reach
Examples
Image Source: : http://www.twitter.com

8. We have compared few media/online publishing organizations’ social media
performance and will also look into what tricks they are using to stay socially
sound

9. 24%
41%
0%
10%
20%
30%
40%
50%
Facebook Twitter
Profile Performance Index
PPI
100
980
0 200 400 600 800 1000 1200
Facebook(Posts/day)
Twitter(tweets/day)
Mention/day
Mention/day
1%
0.10%
0%
1%
1%
2%
Facebook Twitter
Engagement
Engagement
1,900,000
2,380,000
Fans on Social Media
Facebook(likes) Twitter(Followers)
Statistics Showing Popularity on Different Social Media Platforms
Source: http://www.fanpagekarma.com/, http://topsy.com/

10. We infer that Lifehacker has very high popularity on Twitter, compared to
Facebook. Now, let us take a look at some of the tricks they employ to gain
popularity on Twitter

11. Topics which are discussed in the blogs and social media posts are very simple and
written in an easy-to-understand format
66
Retweets
24000
Views
Image Source: : http://www.twitter.com

12. Data representation is the major focus, which involves creative graphical
representations
Image Source: : http://www.twitter.com

13. Lifehacker is very frequent with their blog posts, with more than one post every
hour
Frequent posts
almost every
hour
Image Source: : http://www.twitter.com

14. Recent tweets and their analysis
36 Retweets
103 marked Favourite
24 Retweets 68 marked Favourite
520 Likes
Image Source: : http://www.twitter.com

15. Statistics Showing Popularity on Different Social Media Platforms
35%
39%
32%
34%
36%
38%
40%
Facebook Twitter
PPI
PPI
47
23814
0 5000 10000 15000 20000 25000 30000
Facebook(posts/day)
Twitter(tweets/day)
Mentions/day
Mentions/day
1.60%
0.20%
0.00%
0.50%
1.00%
1.50%
2.00%
Facebook Twitter
Engagement
Engagement
9,300,000
16,500,000
Fans
Facebook(Likes) Twitter(Followers)
Source: http://www.fanpagekarma.com/, http://topsy.com/

16. We infer that The New York Times has higher popularity on Twitter compared to
Facebook. Their high frequency of tweets is distinctly visible on the graph. Let us
take a look at some of the tricks that they employ for better Twitter presence

17. They disseminate tweets in high frequency
Image Source: : http://www.twitter.com

18. High resolution pictures are used in their Twitter and Facebook posts along with
very short and crisp titles
87
Retweets 626Likes
Image Source: : http://www.twitter.com

19. Recent tweets and their analysis
36 Retweets
83 marked Favourite
36 Retweets 53 marked Favourite 163 Retweets41 marked Favourite
Image Source: : http://www.twitter.com

20. Statistics Showing Popularity On Different Social Media Platforms
45%
40%
36%
38%
40%
42%
44%
46%
Facebook Twitter
PPI
PPI
43
12600
0 2000 4000 6000 8000 100001200014000
Facebook(Posts/day)
Twitter(tweets/day)
Mentions/day
Mentions/day
2.40%
0.30%
0.00%
1.00%
2.00%
3.00%
Facebook Twitter
Engagement
Engagement
3,000,000
5,200,000
Fans
Facebook Twitter
Source: http://www.fanpagekarma.com/, http://topsy.com/

21. We infer that Mashable, has a high engagement and mentions on Twitter, but it
also has a comparable fan following on Facebook. Now let us take a look at some
of the tricks they employ to gain better Twitter presence

22. Mashable makes frequent posts on Twitter
Image Source: : http://www.twitter.com

23. They talk about trending topics which drives a lot of engagement with the users
In such a
short span
of 7 hours
the post
received
69
retweets
and 82
times the
post was
marked
favourite
This
current
issue
received
130
retweets
and 65
times it
was
marked
favourite
Image Source: : http://www.twitter.com

24. They use strong and attractive words in their titles to make them catchy
Image Source: : http://www.twitter.com

25. Recent tweets and their analysis
7 Retweets 5 marked Favourite
64 Retweets 61 marked Favourite
36 Retweets
41 marked Favourite
Image Source: : http://www.twitter.com

26. Statistics Showing Popularity On Different Social Media Platforms
14%
65%
0%
20%
40%
60%
80%
Facebook Twitter
PPI
PPI
16
13000
0 2000 4000 6000 8000 10000 12000 14000
Facebook(Posts/day)
Twitter(tweets/day)
Mentions/day
Mentions/day
0.20%
0.30%
0.00%
0.10%
0.20%
0.30%
0.40%
Facebook Twitter
Engagement
Engagement
1,800,000
5,100,000
Fans on Social Media
Facebook(Likes) Twitter(Followers)
Source: http://www.fanpagekarma.com/, http://topsy.com/

27. We infer that Forbes has almost similar engagement on both the social media
platforms, which is commendable, but the fan following is almost thrice in Twitter
compared to Facebook.
Now let us look at some of the tricks that they employ to gain better Twitter
presence

28. They use attractive titles on their Facebook Posts to increase readability and
shareability
It clearly writes about business arena but catchy
sentences to grab reader’s attention
Image Source: : http://www.twitter.com

29. Forbes posts blogs or articles on Facebook according to time, such as on weekends
we see posts such as tax saving ,retirement plans and job availability
On weekends they post about holiday destinations
Image Source: : http://www.twitter.com

30. With the Academic Admissions time getting closer, a lot of posts have been about
admissions, fees and colleges and how much parents need to spend on education
Image Source: : http://www.twitter.com

31. Recent tweets and their analysis
38 Retweets 27 marked Favourite
53 Retweets 74 marked Favourite
58 Retweets 40 marked Favourite
Image Source: : http://www.twitter.com

32. Statistics showing Page Performance Index of International Media publishing
companies compared to Bangalore Mirror
24%
35%
45%
14%
30%
41%
39% 40%
65%
37%
0%
10%
20%
30%
40%
50%
60%
70%
Lifehacker The New York Times Mashable Forbes Bangalore Mirror
Facebook Twitter
Source: http://www.fanpagekarma.com/, http://topsy.com/

33. Statistics showing Mentions/day of International Media Publishing companies
compared to Bangalore Mirror
980
23814
12600
13000
164
0 5000 10000 15000 20000 25000 30000
Lifehacker
The New York Times
Mashable
Forbes
Bangalore Mirror
Facebook Twitter
Source: http://www.fanpagekarma.com/, http://topsy.com/

34. Statistics showing Fans of International Media Publishing companies compared to
Bangalore Mirror
16,500,000
9,300,000
3,000,000
1,800,000
100,000
9,300,000
16,500,000
5,200,000 5,100,000
6000
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
Lifehacker The New York Times Mashable Forbes Bangalore Mirror
Facebook Twitter
Source: http://www.fanpagekarma.com/, http://topsy.com/

35. Statistics showing Page Performance Index of International Media publishing
companies compared to Times of India
24%
35%
45%
14%
26%
41%
39% 40%
65%
43%
0%
10%
20%
30%
40%
50%
60%
70%
Lifehacker The New York Times Mashable Forbes Times of India
Facebook Twitter
Source: http://www.fanpagekarma.com/, http://topsy.com/

36. Statistics showing Mentions/day of International Media Publishing companies
compared to Times of India
980
23814
12600
13000
6396
0 5000 10000 15000 20000 25000 30000
Lifehacker
The New York Times
Mashable
Forbes
Times of India
Facebook Twitter
Source: http://www.fanpagekarma.com/, http://topsy.com/

37. Statistics showing Fans of International Media Publishing companies compared to
Times of India
16,500,000
9,300,000
3,000,000
1,800,000
6,700,0009,300,000
16,500,000
5,200,000 5,100,000
4,300,000
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
Lifehacker The New York Times Mashable Forbes Times of India
Facebook Twitter
Source: http://www.fanpagekarma.com/, http://topsy.com/

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