Is Social Media really fuelling girls’ towards the dangerous thigh-gap obsession? If so, how are people using social media to encourage others to get obsessed was the primitive motive behind the study. Interestingly, when we had searched for #thighgap, #thinspiration, #thinspo, (Inspiration to become Thin) on Tumblr. It redirected us to a free help line run by the NEDA. This made us to know how big the issue was on social media. Check the details here http://simplify360.com/blog/social-media-really-fueling-girls-towards-dangerous-thigh-gap-obsession/

1. “THIGH - GAP”
IS SOCIAL MEDIA REALLY FUELLING GIRLS’
TOWARDS THE DANGEROUS “THIGH GAP” OBSESSION?
#larryforever
787 715
WORKOUT THIGHGAP
#skinny
146
EXERCISE
144
HEALTH
HOW ARE PEOPLE USING
SOCIAL MEDIA TO ENCOURAGE
OTHERS TO GET OBSESSED?
122
FITNESS
Thigh gap had much higher notes per post
when normalized compared to work out.
A single post on work out had around 13574 notes,
which helped workout to have a higher average notes
per post compared to thigh gap
Most of the #
around Thigh Gap
were around inspiration to
become thin and fit
#thinspo
#thininspiration
#fitspo #motivation
#hipbones
#finspo
#skinnyisbeautiful
#fitspiration
ARE PEOPLE REALLY SHOWING
INTEREST IN HAVING A THIGH GAP?
REASONS CITED FOR/AGAINST HAVING A THIGH GAP?
FOR AGAINST
Beauty is not having a
6 pack or a thigh gap
Sexiest Look
Skinny is Beautiful
Celebrity Impact
Peer Impact
No more friction burn
when walking long
distance in shorts
Luring young women
to eating disorders
1945 Miss America
finalists, none of these
women have thigh gaps
Self harm to ones diet
Maintaining a fit
and curvy is better
UNITED
STATES
OTHERS REGIONS
UK CANADA
NETHERLANDS
TALKING
THE MOST
ON
THIGH GAP
NOTE:
A total of 3 thousand social media conversations analyzed in July.
Geography considered: Global
Period of analysis: July 15 to July 21, 2014
Simplify360’s proprietary listening tool is used
for collecting the data and counting the number
of mentions for each company.