Melody, an HR manager, needs to hire 2 community managers quickly but posting jobs online or using recruiters is time-consuming and expensive. Fluency trains people in digital skills and places them in entry-level roles, providing a fast solution for Melody. There is a large digital skills gap in the UK with over a million new digital jobs needed by 2020. Fluency addresses this gap by training 1,280 users per month in skills like social media and placing them in jobs. Employers praise Fluency candidates for being productive from day one with applicable skills and insights.

1. Fluency Investor Deck
The easiest way to find, assess
and hire great new digital talent

2. www.fluency.io
Melody is HR Manager at
Kindred, a 60 person digital
agency. They have won a
new contract and need 2
community managers ASAP.
The Problem: Meet Melody
1. Posting on a jobs board will
generate 80 applications - at 3
minutes per CV = 4 hours.
2. 4 hours interviewing 8
candidates that might look
good on paper but no
assurance they can do the
role.
3. External recruiters charge up
to 20% of first year salary. Not
cost effective at this level.
www.fluency.io

3. The digital skills gap
33% of startups report a lack of
local digital talent to be one of
their biggest barriers to
growth. (Source: Tech Nation report,
2015.)
An extra 1.2 million people with
digital skills will be needed by
2020 in the UK.
(Source: Tech Partnership, 2015.) In the next 10 years in London alone,
it is predicted that the tech sector
will create 46,000 jobs.
(Source: Founders for Schools.)
www.fluency.io

4. The Solution: Introducing Fluency
Fluency is a learning platform
that trains people with in-
demand digital skills and places
them in entry-level digital roles in
companies of all sizes.
www.fluency.io

5. I am so glad I found Fluency. It was the hardest, but by far the
most rewarding time of my life and it lead to me applying to a
job I'd never thought I'd get. Fluency has taught me that there
is always room in life to learn a brand new skill.
—Emily H.
User story: Emily’s story
www.fluency.io

6. UK Market Size: Digital Jobs
● 33% of SMEs report hiring local digital talent is
biggest growth barrier.
● One million digital jobs advertised in ‘14 (+28% on yr)
● 45,000 digital jobs being advertised now.
● 1.46 million people employed in digital companies.
● 1.2 million new digital workers needed by 2020.
● Digital employment growth will be 5.4% by 2020.
www.fluency.io

7. Metrics
www.fluency.io
Current users =
1,280
Monthly active
users: 24%

8. “Fluency is an excellent mix of learning and
application. You guys did more than just strengthen
my skills, you gave me the confidence to apply for
roles I might have otherwise overlooked. I feel like I
performed really well in interviews after because I
suddenly had a wealth of information and applicable
scenarios in my head.”
—Chris P.
www.fluency.io
User story: Chris

9. Recruitment
Agencies
Digital
Agencies
3 types of customers
Startups/ SMEs
@getfluency

10. Employer testimonials
www.fluency.io
“Having a recruit who can pick up
straightaway on what's
happening in social and digital is
great for our team. Bex became
an integral part of the team as
soon as she started, and her
previous Fluency training, and
ability to run social campaigns
and insight into social, was
incredibly helpful.”
- Lauren Stewart, Associate
Director PR & Social Media,
Havas PR UK
“I turned to Fluency when asked by
one of my clients to help them hire a
digitally savvy marketing executive
who would not be phased by working
for a deep-tech start-up. The team
clearly understood my requirements
and the candidate we chose is doing
an excellent job - and demonstrating
on a daily basis many of the skills
she learnt through the Fluency
programme"
- Emily Murphy-Wearmouth,
marketing consultant, SPARKL
“From his first day Sam was keen to
learn and be productive and he has been
a delight to work with. He’s now an
integral part of our business,
responsible for important aspects of
design, sales and marketing processes.
Young people have lots to offer startups
like ours - their insights and energy can
really contribute to the growth and
development of the company.”
- Mike Saunders, CEO, Commonplace

11. Milestones
www.fluency.io

12. PressBuzz and awards
@getfluency

13. User story: Elmira
Fluency has given me the opportunity to
progress into the career of my dreams. The
structure of the programme, the modules and
the brilliant teaching methods offer those
who don't necessarily have the skills to
further a career in the digital world to go
ahead and do so. Without this incredible
course I wouldn't be a Social Media Executive
today.
—Elmira N.
www.fluency.io

14. Competitive Landscape
www.fluency.io

15. Fundraising Goals
● Grow sales, tech and marketing team to grow
user base, clients and new platform features (1
dev, 1 sales, 1 marketing).
● Paid marketing (paid search/social, events)
● Expand users and clients UK-wide.
www.fluency.io
£300k for 20%
£1.5 million pre-money valuation

16. “Employers were very impressed by
Fluency during my interviews and I think
my experiences on the course definitely
went a long way to securing the job.
Thanks for all the help you guys provided,
both during the course and after it had
concluded. Fluency helped me get back on
track when it felt like I had lost my way.”
—Jasdeep S.
User story: Jas
www.fluency.io

17. Get in touch:
Sinead Mac Manus | CEO
sinead@fluency.io
020 8144 2595
www.fluency.io