1. Company review on
PRESENTED BY - SNEHA SINGH
PGDM (TPS-21 Batch)
ROLL NO- T2141

2. About the company
 Name of the Company: Vodafone
 Date of Incorporation: Mon, 16 Jul 2007, 10:37:09 AM.
 Sector: Telecommunication Sector.
 Group: Vodafone Essar.

3.  Vodafone have come a long way since making
the first ever mobile call in the on 1 January
1985.
 Today, more than 371 million customers
around the world choose Vodafone to look
after their communications needs.
 In 1991 Vodafone enabled the world’s first
international mobile roaming call.
 In 2002, with Vodafone Live! it set a new
standard for mobile communications with
internet access on the move.
 That’s the lifeblood that runs throughout
Vodafone. It is driven to empower people.

4. Brief details of sector
 The telecom services have been recognized the world-over as
an important tool for socio-economic development for a
nation.
 The Indian Telecommunications network with 621 million
connections (as on March 2011) is the third largest in the
world. The sector is growing at a speed of 45% during the
recent years.
 With government of India setting up the Telecom Regulatory
Authority of India, and measures to allow new players in the
country, the featured products in the segment came in to
prominence.
 Increasing competition among players allowed the prices
drastically down by making the mobile facility accessible to
the urban middle class population, and to a great extent in the
rural areas.

5. telecommunication
sector

6. Brief history of the
company
 Vodafone is one of the largest international cellular carriers in the world.
They are also one of the best. They were formed in 1984 as a subsidiary of
Racal Electronics Plc. Racal Electronics Plc, went public in October 1988.
 Vodafone merged with AirTouch Communications, Inc. a USA company
based in Pacific Bell, and changed its name to Vodafone AirTouch Plc.
Later they reverted to its former name, Vodafone Group Plc, on 28 July
2000.
 YouTube agrees to offer Vodafone customers specially rendered YouTube
pages on their cellphones. Finally Vodafone creates agreements with
Google Maps, eBay, and MySpace.com. Vodafone now reaches over 200
million customers.

7. CEO / Directors
• Gerard Kleisterlee, aged 65, became Chairman of
Vodafone Group Plc on 26 July 2011 at the
conclusion of the AGM, having previously served as
a non-executive member of the Board.
• Vittorio Colao, Andy Halford, Michel
Combes, Stephen Pusey, Renee James, Alan
Jebson, are the Executive Directors
• Marten Pieters is Managing Director and Chief
Executive Officer at Vodafone India Ltd.

8. Vision & mission
 We are one of the world's largest communications
companies by revenue, operating across the globe
providing a range of communications services. Our
vision is to be the communications leader in an
increasingly connected world.

9. Brief Profile of
Competitors
Vodafone competes with 14 other mobile operators throughout India. They are-
 Aircel,
 Airtel,
 Cheers Mobile,
 BSNL,
 Idea,
 Loop Mobile,
 MTNL, MTS,
 Ping Mobile,
 Reliance Communications,
 S Tel,
 Tata DoCoMo,
 Tata Indicom,
 Uninor,
 Videocon and Virgin Mobile

11. Active and inactive
connections

12. Financial
Indicators
Period Ending 31-Mar-2011 31-Mar-2010 31-Mar-2009
Balance Sheet:
Assets
Current Assets
Cash And Cash Equivalents 10,022,000 6,709,000 6,992,000
Short Term Investments 1,080,000 589,000 -
Net Receivables 15,292,000 13,614,000 11,093,000
Inventory 861,000 657,000 591,000
Other Current Assets - - 4,076,288
Total Current Assets 27,255,000 21,569,000 18,675,000
Long Term Investments 69,664,000 71,042,000 64,289,000
Property Plant and Equipment 32,349,000 31,312,000 27,592,000
Goodwill 72,511,000 78,634,000 77,341,000
Intangible Assets 37,384,000 34,010,000 30,072,000
Accumulated Amortization - - -
Other Assets - - 198,982
Deferred Long Term Asset Charges 3,235,000 1,567,000 903,000
Total Assets 242,398,000 238,134,000 218,873,000

13. Stockholders equity
Stockholders' Equity
Misc Stocks Options Warrants - - -
Redeemable Preferred Stock - - -
Preferred Stock - - -
Common Stock 6,543,000 6,300,000 5,953,000
Retained Earnings (124,487,000) (120,830,000) (120,144,000)
Treasury Stock (13,098,000) (11,847,000) (11,519,000)
Capital Surplus 246,470,000 232,861,000 219,803,000
Other Stockholder Equity 24,918,000 30,618,000 29,408,000
Total Stockholder Equity 140,346,000 137,101,000 123,501,000
Net Tangible Assets 30,451,000 24,457,000 16,088,000

14. Vodafone Marketing
Strategy
 Vodafone’s strategy is customer focused and product
led; the company is continually developing new
products and services which utilize the latest
technological advances.
 Vodafone’s goal is to grow its revenue and improve
its profit margin by adding value to its products and
services thus earning more from each product sold.
 Vodafone introduced zoo zoo's rather than celebrities
to attract customers.

16. Human Resources
Management
Within each of the operating companies of Vodafone, it
has tried to implement three boxes from Dave Ulrich’s
competency model also known as Vodafone’s 3 box model.
 HR has defined 6 employee touch points which they need to
get right.
 Organizing and resourcing
 Career planning
 Learning
 Reward and recognition
 Communication and involvement
 Health, safety and wellbeing.

17. It defines a consistent set of values and
behaviors for all Vodafone employees,
emphasizing
 Speed–bringing products and services to
market quickly and prioritizing the things that
really matter.
 Simplicity–making things simpler for our
customers, business partners and colleagues.
 Trust–acting with honesty, integrity and
fairness ,being reliable and transparent ,and
valuing the confidence that people place in us
as a company.

18. SWOT Analysis
Strengths
 Experience and knowledge in the mobile phone business.
 Strong ability to manage change and acquisition.
Weaknesses
 Vodafone slow in responding to the trend towards bundling.
Opportunities
 Vodafone launched its own software application store-The Joint Innovation
Lab in may 2009.
Threats
 Increasing Competition
 Difficult to raise funds because of recession

19. Corporate
responsibility
 CR is relevant across all aspects of our activities and therefore we
seek integration into all key business processes. The CR strategy
focuses on CR issues material to the Group and has the following
main strands:
 To capture the potential of mobile communications to bring socio-
economic value in both emerging economies and developed markets
through broadening access to communications to all sections of
society;
 To deliver against stakeholder expectations on the key areas of
climate change, a safe and responsible internet experience and
sustainable products and services; and
 To ensure our business practices are implemented responsibly,
underpinned by our business principles.

21. CONCLUSION
 Vodafone continually seek to develop new and innovative
propositions that deliver relevance and value to all our
customers and build a long lasting relationship meeting their
expectations and needs.
 Vodafone believes it can help to build a sustainable future by
delivering products and services that enable positive outcomes.
 Vodafone understands that businesses need a communications
partner with solutions that scale and adapt as their business
needs change
 Vodafone is driven to empower people. To find that spark that
empowers you is why they are in business. That’s what
VODAFONE mean when it says “POWER TO YOU”.