shoes

1. Team Members:-
Vishal Jadhav – 77
Ankit Lodhia - 86
Shobhit Bhargava - 65
Yogesh Punjabi - 100

2. TOUR TO FOOTWEAR

3. INTRODUCTION
• India ranks second among the footwear producing.
• Major concentration on gents footwear.
• Major production centres in India.
• Footwear industry is a significant segment of the leather industry.
• Key players in Indian Footwear market.
• The Indian footwear market scores over other footwear markets as it
gives benefits like low cost of production, abundant raw material, and
has huge consumption market.
• Chennai Leather research Institute & Footwear, design &
Development Institute.

4.  50 percent of the total domestic production is exported.
 The Indian footwear market is expected to worth INR 475 bn by 2025,
representing a compounded annual growth rate of 7%

5. MARKET VALUE

6. OBJECTIVE
 Planning to come up with retail stores of various brand or get the
franchise with single brand.
 Consumer Preference & Customer Attitude.
 Decide the marketing strategy.

7.  Primary data collection – By filling Questionnaire
 Sample Size – 205
 120- Hand Written
 85 – Online
 By Using SPSS
 Frequencies
 Cross Tab
 Chi Square
 Friedman Test

8. % of shoes customers Purchase
2%
4%
Departmental Stores
31%
Factory Outlets
Retail Stores
44%
Unorganized Markets
No response
19%

9.  We will have tie ups with different health centers and
sports clubs.
 We can provide sponsorship and gift vouchers to various
college events.

10. OPPORTUNITY MATRIX
Importance Satisfaction (I-S) I+(I-S)
Brand Loyal 3.49 3.54 0 3.49
Quality 4.29 4.19 0.1 4.39
Comfort 4.15 4.01 0.14 4.29
Brand Name 3.33 3.65 0 3.33
Price 3.56 3.3 0.26 3.82

11. Opportunity Matrix
18%
20%
Brand Loyal
Quality
Comfort
17% Brand Name
23%
Price
22%

13.  Which is the most popular brand ?

14.  What is the main purpose of wearing sports shoes?

15. Where to focus our branded shoes “NIKE”

16. Which age group and gender to target ?

17. Why do people prefer buying branded shoes?

18.  How much customers pay for branded shoes?

19. CHI SQUARE TEST
HO: PRICE IS INDEPENDENT OF FAMILY MONTHLY INCOME
HA: PRICE IS DEPENDENT OF FAMILY MONTHLY INCOME
LEVEL OF SIGNIFICANCE: 0.05
THUS, 0.009 < 0.05, SO WE REJECT THE HYPOTHESIS AND CONCLUDE
THAT PRICE IS DEPENDENT OF FAMILY MONTHLY INCOME.
Chi-Square Tests
Value df Asymp. Sig. (2-sided)
Pearson Chi-Square 21.887a 9 .009
Likelihood Ratio 24.661 9 .003
Linear-by-Linear Association 3.372 1 .066
N of Valid Cases
205
a. 4 cells (25.0%) have expected count less than 5. The minimum expected count is 1.62.

20. FRIEDMAN TEST
HO: THERE IS NO SPECIFIC PREFERENCE FOR THE BRANDS
HA: THERE IS SPECIFIC PREFERENCE FOR THE BRANDS
LEVEL OF SIGNIFICANCE:0.05
THUS, 0.000<0.05, SO WE REJECT THE HYPOTHESIS AND CONCLUDE
THAT NIKE IS THE MOST PREFERRED BRAND FOLLOWED BY REEBOK,
ADIDAS & SO ON….
Ranks
Mean Rank
Rank_of_Nike
2.07
Rank_of_Reebok
2.66
Rank_of_Puma
3.73
Rank_of_Adidas
2.69
Rank_of_Woodland
4.51
Rank_of_bata
5.35

21. DIAGNOSIS
• From the survey analysis, we come to know that Branded shoes
are being preferred out of which Nike is most popular as
compared to the other brands.
• The main target of age group will be “below 25” and “25-45”.
• Most of the respondents prefer to wear branded shoes for daily
use and sports activity [gym].
• Respondents purchase new pair of branded shoes every 12- 15
months and they purchase it mostly from retail stores.
• Quality is the most important & satisfying factor while purchasing
any branded shoes.
• Respondents are ready to pay anywhere between Rs.1500 to Rs.
5000 for a pair of branded shoes.
• People like to try out new & different designs in branded shoes as
they would welcome new styles on the basis of trend change.

22. CONCLUSION
• According to the research conducted, we would start with
acquiring Franchisee from Nike as it is most popular
among all the brands.
• We would have the range of different & new designs of
sports shoes for males as well as females for the age group
between “18-25” and “25-45”.
• We would price the products between the range of Rs.1500-
Rs.3000
• We would see that the latest trend is available at our retail
store.