#growthmarketingconf
CONTENT FOR
GROWTH
HOW TO USE
@SUJANPATEL
I’m the founder of
Web Profits, a growth
marketing agency & managing
partner at Sujitsu Ventures,
SaaS tools f...
In 2016 I created
300+ articles
10+ 30k word guides
50+ videos
1 ebook
30+ podcast interviews
In 2016 my content drove
8.5 million pageviews
2630 backlinks
377 consulting leads
7892 trial to my SaaS businesses
30+ sp...
Content Strategist
6 5 K / Y E A R
My Content Marketing Team
Researcher/Editor
5 5 K / Y E A R
Copy & Paster
2 0 K / Y E A...
Your Typical Funnel
Top of the Funnel (ToFu)
Middle of Funnel (MoFu)
Bottom of Funnel (BoFu)
Customer Advocacy
Your Funnel With Content Marketing
Top of the Funnel (ToFu)
Middle of Funnel (MoFu)
Bottom of Funnel (BoFu)
Customer Advoc...
"STOP CREATING
MEDIOCRE CONTENT
AND START CREATING
EPIC CONTENT"
- The Internet
EPIC CONTENTHelps You Build a Loyal Audience
Move Mountains and Slays Dragons
Content
Marketing
Tactics11
Create Epic Content 01
1.5 million visitors in 23 months
Content
Circles
02
Epic Content +
Content Circles03
Use your best content
& epic content to
nurture & onboard
new customers04
Survey your customers
or audience about their
top problems & create
an ebook about solution
05
Repurpose your best
content into
webinars, videos,
microsites & ebooks06
Repurpose your
best content into
a book & send it
to your customers07
Epic Content
+ Cold Emails
08
Guest Post + SEO
1. Make a list of top 50 sites in your industry
based twitter following, Domain Authority &
backlinks
2. ...
Teach your sales &
customer support
team to send leads &
customers helpful
content from the blog10
11
Content is Growth's best friend
Thank you!
 How to use Content for Growth #GrowthMarketingConf
 How to use Content for Growth #GrowthMarketingConf
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How to use Content for Growth #GrowthMarketingConf

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Presentation by Sujan Patel for GrowthMarketingConf.com

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How to use Content for Growth #GrowthMarketingConf

  1. 1. #growthmarketingconf CONTENT FOR GROWTH HOW TO USE
  2. 2. @SUJANPATEL I’m the founder of Web Profits, a growth marketing agency & managing partner at Sujitsu Ventures, SaaS tools for sales & marketers
  3. 3. In 2016 I created 300+ articles 10+ 30k word guides 50+ videos 1 ebook 30+ podcast interviews
  4. 4. In 2016 my content drove 8.5 million pageviews 2630 backlinks 377 consulting leads 7892 trial to my SaaS businesses 30+ speaking gigs 1 book deal with the largest publisher
  5. 5. Content Strategist 6 5 K / Y E A R My Content Marketing Team Researcher/Editor 5 5 K / Y E A R Copy & Paster 2 0 K / Y E A R Advertising 1 8 K / Y E A R Outsourced Design/Dev 4 0 K / Y E A R Content Promoter 4 0 K / Y E A R
  6. 6. Your Typical Funnel Top of the Funnel (ToFu) Middle of Funnel (MoFu) Bottom of Funnel (BoFu) Customer Advocacy
  7. 7. Your Funnel With Content Marketing Top of the Funnel (ToFu) Middle of Funnel (MoFu) Bottom of Funnel (BoFu) Customer Advocacy
  8. 8. "STOP CREATING MEDIOCRE CONTENT AND START CREATING EPIC CONTENT" - The Internet
  9. 9. EPIC CONTENTHelps You Build a Loyal Audience Move Mountains and Slays Dragons
  10. 10. Content Marketing Tactics11
  11. 11. Create Epic Content 01
  12. 12. 1.5 million visitors in 23 months
  13. 13. Content Circles 02
  14. 14. Epic Content + Content Circles03
  15. 15. Use your best content & epic content to nurture & onboard new customers04
  16. 16. Survey your customers or audience about their top problems & create an ebook about solution 05
  17. 17. Repurpose your best content into webinars, videos, microsites & ebooks06
  18. 18. Repurpose your best content into a book & send it to your customers07
  19. 19. Epic Content + Cold Emails 08
  20. 20. Guest Post + SEO 1. Make a list of top 50 sites in your industry based twitter following, Domain Authority & backlinks 2. Use SEMrush to research what keywords they rank for 3. Write Guest post based on related keyword + topic that benefits your business 09
  21. 21. Teach your sales & customer support team to send leads & customers helpful content from the blog10
  22. 22. 11
  23. 23. Content is Growth's best friend
  24. 24. Thank you!

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