The Haven on earth Jammu & Kashmir Tourism

3. ABOUT KASHMIR
 KASHMIR IS ONE OF THE BEAUTIFUL PLACE IN THE WORLD AND
IS CALLED PARADISE ON EARTH.
 IT IS WELL SAID BY THE MUGHAL EMPEROR JAHANGIR GAR
FIRDAUS, RAHE ZAMIN AST, HAME ASTOW, HAME ASTOW, HAME
AST . MEANS IF PARADISE IS ANYWHERE ON THE EARTH, IT IS
HERE, IT IS HERE, IT IS HERE.
 KASHMIR IS KNOWN FOR ITS SCENIC LANDSCAPE, BEAUTIFUL
VALLEYS, LAKES, SNOW CAPPED MOUNTAINS, SKIING, TREKKING,
HISTORICAL PLACES, AND RELIGIOUS PLACES ALL OVER THE
WORLD.

4. 1
• Jammu and Kashmir tourism development corporation is the j&k Govt. owned company
2
• The main aim of the corporation is to increase the tourist flow in the valley
3
• JKTDC was founded in 13- 02-1970
4
• The objective of the corporation is to run, manage and administer government hotels and catering
establishment for promotion of tourism and providing best transport facilities to the tourist.
Jammu and tourism development corp.

5. 5
• The corporation has capacity to accommodate 2200 rooms in
addition to this they runs 37 restaurants and cafeterias across the
state.
6
• The dept. of tourism is the main developmental, promotional and
regulatory body within the state.
7
• The Total revenue generated by the JKTDC in the financial year 2014-
2015 is Rs. 5228.02 lakh and the profit is 136.61 lakh
8
• The Department of tourism maintains the Six promotional office in
different cities

6. Vision
Mission
To make Tourism one of the
principle engine of Economic
development in the State by
positioning it as a leading
global destination by the year
2025, contribute to economic
and social well-being of the
people of Jammu & Kashmir
by providing employment
opportunities, inclusive
development and promotional
policies with an aim to achieve
internationally competitive
tourism sector focused on
sustainable g owth
To develop Jammu &
Kashmir as a dynamic,
sustainable and most-
favoured tourist destination
offering high quality
experience to Tourists by
providing congenial
development framework for
facilitating and accelerating
investments and improving
livelihood opportunities at
the local level and To devise
strategies for increasing
arrival of domestic and
international tou ists

7. Objectives
To develop potential new and
emerging markets through targeted
marketing strategies based on tourist
profile.
To harness the opportunities available
in the sectors like Adventure, Caravan
Tourism, Heliport Tourism, Handicrafts,
Pilgrimage, MICE, Heritage, Eco-
Tourism and Golf etc.
Diversification of Jammu and Kashmir
Tourism products.
To ensure total uality services to
tourists by introduction of modern
technologies and information
dissemination for tourist products and
services.

8. STRENGTH
Rich Culture, Heritage.
Three distinct Regions with diversity Kashmir, Ladakh and Jammu
Flora, fauna, lakes, mountains, pilgrimage places, springs, palaces,
monuments horticulture, handicrafts, shawls
Kashmir The Heaven, Switzerland of Asia
Kashmiris are hospitable, hospitality in their nerves
Various kinds of tourism available to be exploited
High Awareness of J&K as Tourist Paradise
•WEAKNESS
• No tourism Policy.
• Undeveloped Destinations.
• No proper/ Poor connectivity.
• Low/ Poor promotional activities.
• Less Government Spending.
• Poor Coordination between departments.
• Stress only on few developed sites.
• Low time spending.
• Lack of Training Infrastructure & Hospitality industry.
No Tourism research.
OPPORTUNTIES
High returns from tourist industry.
Pilgrimage circuits.
Opportunities for foreign currency through mountaineering and
other tourism packages.
Package Tours.
Higher spending of people on Recreation, environment.
Customer oriented and friendly People.
THREAT
Security.
Competition from other states.
Better facilities from competitors.
Non awakening of Government, complacency.
Non treatment of tourism as service industry.
Low information dissemination, access and Training.
SWOT

9. EVENTS
ADVENTURE
SPORTS
BHADERWAH HILL
STATION
PATNITOP HILL
STATION
GULMARG
HILL STATION
ARU HILL
STATION
PAHALGAM
HILL STATION
KARGIL HILL
STATION
SONAMARG HILL
STATION
GOLF
RIVER RAFTING
AERO SPORTS
WATER SKIING
TREKKING
SKIING
TULIP FESTIVAL
SNOW FESTIVAL

10. HILL STATIONS

11. ADVENTURE
SPORTS

12. FAIR & FESTIVAL

13. New Tourism product Development
Circuit tourism
SUFI CIRCUIT
BUDDHIST CIRCUIT
SHIVA CIRCUIT
KASHMIR
LADAKH
KASHMIR

14. SEASON BASED TOURISM
SPRING. Which extends roughly from March to early May, is when a million blossoms
carpet the ground. The weather during this time can be gloriously pleasant at 23 deg. C or
chilly and windy at 6 deg. C. The Tulip Garden add the beauty to the spring season.
SUMMER. Which extends from May until the end of August. , the whole valley is a
mosaic of varying shades of green - rice fields, meadows, trees, etc. and Srinagar with its
lakes and waterways is a heaven after the scorching heat of the Indian plains. Temperatures
ranges from between 25deg.C and 35 deg. C.
AUTUMN. The onset of autumn, perhaps Kashmir's loveliest season, is towards September,
when green turns to gold and then to russet and red. The highest day temperatures in
September are around 23 deg. C and night temperatures dip to 10 deg. C by October, and
further drop by November. The golden Chinar leaves not only beauty to heaven
DECEMBER. Through December, to the beginning of March is winter time, which
presents Srinagar in yet another mood. Bare, snow-covered landscapes being watched
from beside the warmth of a fire is a joy that cannot be described to anyone who has not
experienced it.

15. RURAL TEROUISM
The Jammu and Kashmir
Organization is focusing on
development of rural tourist villages.
Rural Tourism has been advocated
to showcase the rural life, art, culture
and heritage at rural locations.
The step has been to provide
benefit the local community,
economically and socially.
50 Villages has been identified for
the Rural tourism.
Villages having unique craft and art
will be promoted as a rural tourist
village.
Accommodation is based on home
stay facilities for tourists

16. PROMOTIONS