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Relocation & Retention  Competitive Assessment for  I Amsterdam November 17, 2009 1
Agenda Key Findings Additional Findings Tour of Wiki 2
Requirement Which critical sectors, if any, will grow in Europe the most and at what rate over the next three years?  What European cities are likely competitors of Amsterdam? What are their advantages and disadvantages per critical sector? 3
Key Findings 4 What critical sector will grow the most over the next three years?
Countries Assessed 5 EU Countries +Norway +Switzerland +Turkey
Key Findings: Overall 6 How does Amsterdam compare to other cities in Europe?
Key Findings: Business Sector 7 What are the advantages/disadvantages each city has per critical sector?
Key Findings: Creative Sector 8 What are the advantages/disadvantages each city has per critical sector?
Key Findings: Aerospace Sector 9 What are the advantages/disadvantages each city has per critical sector?
Key Findings: IT Sector 10 What are the advantages/disadvantages each city has per critical sector?
Key Findings: Life Sciences Sector 11 What are the advantages/disadvantages each city has per critical sector?
Additional Findings 12 Union Perception Growth Location Emerging Markets Turkey
Union Perception Misperceptions Hindrance to business Refuted by World Bank, WEF In decline Density in public sector 13 Federation of Managerial  and Professional Staff Unions. Netherlands
		Growth by Location: Business 14
			Growth by Location: 				Creative Industry 15
Growth by Location: Aerospace 16
Growth by Location: IT 17
Growth by Location: Life Sciences 18
Emerging Markets 19 Poland Czech Republic Hungary Lithuania Latvia/Slovakia Turkey
Turkey EU membership Unlikely Methodologies Lack of standardization 20
Wiki Tour http://teamamsterdam.wikispaces.com/ Username: teamamsterdam Password: guest 21
Thank You 22

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Competitive Assessment of Critical Sectors in Amsterdam vs European Cities

Notas del editor

  1. Employment in the Business and Financial is likely to experience the most growth through the year 2015 with a cumulative total of 50.4%. Life Sciences and IT also are likely to experience positive growth with totals of 34.9% and 31.8%, respectively. The Creative and Aerospace/Engineering sectors are likely to experience negative growth with totals of -17.1% and -54.3%.
  2. Overall Competitiveness differs from individual sector analysis in that Access to Markets is the most heavily weighted category as opposed to Talent and Cluster Rankings. Cluster Rankings are only applied to individual sectors. London is the most competitive city with top scores in all categories. Paris is second place followed by the German cities of Frankfurt and Munich, Brussels, Birmingham, and then Amsterdam in seventh place. Amsterdam does not hold major competitive advantages over higher ranked cities except in Business Climate and Languages. However, Amsterdam does hold advantages over lesser ranked cities significantly in the areas of Connectivity, Ease of Travel, Languages, and Access to Markets.