2. Moving Branding Online What is a brand? A brand is the personality of a product, service or company and how it relates to key constituencies: customers, staffs, partners, investor and etc.
3. Moving Branding Online Step to building brand Personalize the looks Identify your reasons to believe Identify customers touch point Design the optimal experience Align the organization to consistently deliver optimal experience Glastein, 2011
4. How brand relates to online? In a downturn economic, the companies are promoting something and must to think carefully before using advertising budgets to prevent losing a huge of money. For this reason, using social media is come up in their brain to make and provide advertising that focus on target market directly. How is going on? Moving Branding Online
6. Moving Branding Online 5 Key Strategies to Build Brand Online Research your audience. Give your brand a voice. Balance your online media mix. Plan your social media integration. Build up your reputation online. Wallace, 2010
7. Building Branding Online Advantage Low cost Fast Interactive Break geographical barrier Convenient Access to competitors information and marketing strategies It’s easier to find strategic partners online Word-of-mouth marketing and Viral marketing is far more easier on internet Using online communities to make shopping social experience Moving Branding Online
9. Moving Branding Online Build brand using online marketing Effective Techniques For Increasing Brand Awareness Video Marketing Conversational Marketing Social Media marketing Email marketing Mobile Search Marketing Search Engine Optimization Affiliate Marketing Banner Advertising
10. Moving Branding Online Elements of Successful Online Branding Online branding basics Online marketing includes quite a few of the principles of traditional marketing, and it’s important to know how to apply those principles into an Internet consumer base. Cleanthous, 2010
11. Moving Branding Online Defining a good online brand The best online brands have a few things in common: • Top quality promotional materials • Excellent Search Engine Optimization and placement to the correct consumer base • Good reputations and ongoing high interest levels from consumers • High standard distribution and sales methodologies Cleanthous, 2010
15. Conclusion and recommendation Moving Branding Online Branding online is an interesting point of technology development. Many firms recognize the need for integrated marketing communications across offline and online channels. This makes it difficult to differentiate, both practically and theoretically between online and offline branding. On the other hand, branding in online environments shows a sufficient range of challenges and opportunities that it is important to shine the spotlight on branding in digital environments, and to explore some of the potential impacts of online channels for branding strategy.
16. References Wallace, C 2010, 5 Key Strategies to Build Your Brand Online, Column: Brand Aid, viewed 18 August 2010, http://searchengineland.com/5-key-strategies-to-build-your-brand-online-39420 Rowley, J 2004, Online Branding, Online information review, V.28, pp. 131-138, viewed 18 August 2010, http://www.tmcatoday.org/MembersOnly/Archives/PDFs/2007/TMCA_Online_Branding.pdf Cleanthous, A 2010, Elements of Successful Online Branding, viewed 18 August 2010, http://netlz1.wordpress.com/2010/11/14/elements-of-successful-online-branding/ Isearchsolution 2011, viewed 18 August 2010, Online Branding, http://www.isearchsolution.com/seo-consultancy/online-branding.html
