How to truly eco-innovate in Lighting - 11/02/2015 - Workshop: Exploring values and strategies (Phil Harfield - Eco Design Centre Wales)

1. Exploring Values
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Phil Harfield
Eco Desing Centre Wales

2. Exploring Value
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assumption
as¦sump|tion
A thing that is accepted as true or as
certain to happen, without proof
i.e. 'they made certain assumptions about
the market’
potential
po¦ten|tial
Having or showing the capacity to
develop into something in the future
i.e. ‘a campaign to find potential
customers’
Source: http://www.oxforddictionaries.com/definition/english/

3. Exploring Value
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Exploration activities1
2
Product-Service & BM design
Key assumptions
3
The opportunity to add value through better products, processes and services is what
separates eco-innovation from other resource management actions available to business
(EDC, 2014)
Prioritise & group4
5 Test & Validate

4. service
performance
Exploring value
Potential value of product & service performance?
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product
performance
Function
Technical
life
Useful
life
Performance
maintenance
Efficiency
stewardship
Ownership &
partnership
Resource
stewardship

5. Exploring value
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assumptions
made
Maximise
technical
life
Maximise
service life
Maximise
useful life
Optimise
EoL
Value Impact Company Fit
Fit with
strategic
vision
Resulting cost
reduction/reve
nue benefit
Contribution
to capacity &
resilience
Resulting
eco-benefit
Size of market
opportunity
Resulting
Social-benefit
Fit with
company
infrastructure
Fit with
Finances
Fit with
Knowledge &
skills
Minimise
energy use
Reduce use
of Target
Materials
Potential for lifecycle performance?
?
potential offered
product
market
organisation
system

6. Exploring value
WHY: Potential is
everything:
What is the potential to extend
product life?
What is the potential to reuse
the product?
What is the potential to recover
the materials?
What is the potential to service
the product?
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ReDesign Potential
Organisational Potentia
ReMarket Potential
Life Extension Potential
ReUse Potential
ReCycle Potential
Benchmark vs. Eco-innovation
Eco-innovation Benchmark
Eco-innovation potential tool available at:
http://www.cyc-led.eu/Publications.html

7. Value exercise
1. Based on the given eco-innovation ‘potential’
statements explore potential & quickly identify
the key assumptions needed to realise this
potential?
2. Feedback: relate the top three assumptions based
on their significance to deliver this potential!
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