Rethinking the Integrated Library System
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Rethinking the Integrated Library System
- 2. • High School, Early College, Upper- Class College, Graduate students • Massachusetts, Texas, California, Nevada • Diversity of background, socioeconomic status • “Describe your last research project” ContextualInquiry Study:Students
- 3. The Magic 6: Key Strategies for the Library Customer Experience
- 4. The Magic 6 Zoom Out Why and how to study users’ full digital landscape Googlepedia Understand the powerful influence of Google and Wikipedia Results: the New Black How the search results page became the key destination Understanding Motivation Why do students “make the turn” towards informavore? Information Literacy Where and when are students learning these important skills? The Intuitive Library Website It’s possible. And it’s critical.
- 5. Googlepedia Google + Wikipedia = Googlepedia The Google-Wikipedia cycle becomes deeply ingrained because it provides a reward. Yes, but how do we adapt this approach for scholarly research? Understand and learn from the powerful influence of Google and Wikipedia. 2
- 6. “It’s their oxygen” Google and Discovery The first half of the first page of results is critical. Page 1 matters most If my search fails – it must be my fault I “trust” it Wikipedia is often the first result. Go to Images, News etc from this page. Users are more likely to search again than to look at page 2+ of results.
- 7. Because users like an overview they can understand Wikipedia 1 2 3 Overview in “layman’s language” Table of contents – “preview” References and external links at the bottom
- 10. Results: The New Black The Search Results page is no longer a pass-through; it is a destination all its own. Discovery is a critical tool so the best, most relevant results are shown on page 1. Users make decisions from the results page. Full-text and comprehensive metadata must be immediately available. How the search results page became the most important page. 3
- 12. User Research Improves EDS • Research Starters • Brings “Googlepedia” concept to Discovery • Research Starters provided for top 60,000+ searches • Keeps users in the library brand • Result List Displays • Rich metadata and full text pdfs – users make decisions from results list • Responsive Auto-Complete • Uses “big data” to improve searching • Auto-complete suggestions by popularity • Relevance Ranking
- 13. EDS: Top Search Terms Sourced from one-week (Sept. 2014) sample of top search terms by market Filtered to queries searched across at least 100 EDS customers
- 16. EDS Results List Research Starters: Citable sources; 68,000 entries selected from most popular EDS searches
Editor's Notes
- Research Starters – google + wikipedia experience User research shows research starters with images get higher click through rates
- Research Starters – google + wikipedia experience User research shows research starters with images get higher click through rates
- Here is a quick look at top searches from a one-week period in September --I have heard other discovery vendors say more than 50% of discovery searches are for known item – doesn’t seem to be the case --most searches are high-level topic overviews of one or two words --many searches are for content sources e.g. JSTOR --we need to anticipate user intent from a one or two work search across data stores of up to 1 billion records --this is where real relevance ranking comes into action!
- Challenge of single search is user types in 1-2 words and expects the best result – we don’t know at that point what they are looking for
- Research Starters – google + wikipedia experience User research shows research starters with images get higher click through rates