This document discusses strategies for virtual world projects and entertainment/relaxation. It notes that novelty, variety in conversations and people, and learning new things can help provide relaxation. An effective theme can unite the design, activities, and experience in a venue. For entertainment and relaxation, venues need to provide novelty, detail, other people, safety, and ways to think about something different to relax people's minds and bodies. When done well with courtesy and logistics, venues can attract regular visitors and create conditions where people relax and grow.
3. Human Nature
● We converse with others 6 to 12 hours a day
● We stress on the over-familiar
● We relax in the presence of novelty
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4. Novelty is a Package Experience
● Environment - detailing
● Conversations - variety
● People – different
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5. Relaxation is a Process
See
New
Something
Features
New
Entertained
Meet Regulars
New
Someone
Visitors Successful
New
Venue
Learn
New
Something
Events
New
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6. Theme is the Gel
● The net, unifying idea influencing design, detail,
operation, experience, & conduct in the venue
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7. Design Checklist
● To be entertained requires:
● Novelty
● Detail
● Other People
● To be relaxed requires:
● Safety
● Something completely different to think about
● Relaxed people to be with
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8. Entertainment and Relaxation
Principles
● People entertain people best.
● Theme is, in the best sense of the word, an excuse to get
people to come together at a scheduled time and place.
● The theme has to be good, to get people to come there the
first time.
● The courtesy, activities, and logistics have to be
impeccable, to keep people willingly coming back.
● When people relax, they grow (absorb new knowledge,
network)
● It is possible to create the conditions for relaxation
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