- How to apply and well tried and tested customer experience adoption roadmap to ensure the best path is taken when running digital marcoms operations.
- How to build a business case and ROI model for investing in digital marketing that passes the scrutiny of the most challenging CFO.
2. 1. The webinar recording will be emailed to you
2. Submit any questions in the GoToWebinar questions box, and we’ll
attempt to answer them during the Q&A at the end of the presentation
3. We will be conducting 3 polling sessions throughout today’s webinar
4. Tweet us @Sitecore to share your thoughts on today’s presentation!
Webinar details
6. Part 2: A Robust ROI Model & A
Confident Implementation Roadmap
Wednesday 12 April, 2:00 PM BST
Financing: How to build a business case for getting the RIGHT levels of
investment for your digital strategy
Delivering: How to create a high level digital marketing systems roadmap
11. Blockers
• Seen as IT projects and operational
• Marketing viewed as tactical campaigns
• 90% of global marketers are not trained on how
to calculate an ROI
• Disparate technologies, long implementation
phases
• Organisation silos/ fragmented ownership
• Not viewed as strategic boardroom mandate
12. So…
• How does it serve our business, marketing and
operational imperatives?
• What does a digital marketing strategy comprise of?
• What are our goals?
• What is the business case/ROI?
• How much should we be investing?
• How do we measure success?
• What skills & resources do we need?
19. ROIVariables
• Visitors to digital properties over 3 to 5 years
• Basic, Intermediate, Advanced use of uplift tools
• How many months before operational
• Current and future £conversion values
• Savings on replacing old technologies
• Current and future operational costs (people,
processes, technologies)
• Return on ad-spend