Social Media and Search Engine Marketing have converged. This overview provides insight on what businesses need to know in order to intercept customer defining traffic, engage with their audience effectively and convert visitors to prospects.
Z Score,T Score, Percential Rank and Box Plot Graph
Social Media and Search Engine Marketing For Business
1. Social Media And Search Engine
Marketing For Business
58th Annual Convention & Exhibitors' Showcase
2.
3. About Today…
• Download This Presentation on SlideShare.net
• We’re here to help…
• After this presentation
• Consultations at your convenience
4. What We Will Cover
• How has the Internet changed the way we do business?
• Your Website as a funnel
• The Internet Marketing Landscape
• Determining online potential
• The convergence of Search and Social
• Internet marketing in more detail
o Search Engine Optimization
o Blogging
• Social Media as a force multiplier
5. How Products Used To Be Purchased
I need a …
Where do I get it?
Shop
Evaluate
Negotiate
Buy
Months
6. … Today (In The Internet Era)
I need a …
Where do I get it?
Shop
Evaluate
Negotiate
Buy
Online
Prospect contact
12. • Don’t let website designers pick keywords
• Align Content with words customers use
• Examine competitor’s keywords
• Position content in the path of prospects
• Provide clues about prospects’ concerns/questions
• Facilitates development of content important to
potential customers
Keywords – What Your Site Is About
18. GOAL: Keep visitors on your site, reading content and viewing pages
Sales Personas
1) Engineer
2) R&D
3) Buyer
4) Sales & Affiliates
5) Manager
6) Co-Supplier
HR Personas
7) Employee
8) Applicant
9) Partner
Corporate Personas
10) Community
11) Media
Site Elements Must Satisfy Persona Needs
24. Credibility
• Authority
• Incoming links are
votes of confidence
• Links from related
pages or sites
• Related anchor text
Why Links Are Important?
25. Credibility
• Social Signals (Author /
Human/Social Authority)
• Twitter – authoritative people
lend their authority to pages
they tweet
• Retweets are the new links
26. General Rule of Thumb
If a company can only survive (or thrive) locally…
…then a portion of the people searching for the company’s
products or services will refine their search using
geographic modifiers
Country, State/Province, City/Town/Village, Zip/Postal Code
Local Search
30. Establish Credibility With Social Media
Become
the
Expert
Create Accounts
(Name Claim)
Grow
Networks
Create
Content
Distribute
Content
Participate In
Discussion
Lead
Discussion
31. Establish Credibility With Social Media
Become
the
Expert
Create Accounts
(Name Claim)
Grow
Networks
Create
Content
Distribute
Content
Participate In
Discussion
Lead
Discussion
32. SM
Platforms
Social
Media
Published
Online
Media
Market
Sheet
White
Paper
Press
Release
Application
Note
Intranet/
eLiterature
Conference
Presentation
Website
Tech
Paper
Published
Print
Media
Blog
Post
Maximize
opportunities
Multi-purpose
content
Engage:
• Fans
• Markets
• Customers
Facebook
LinkedIn
Twitter
YouTube
Email
Campaign
33. Blogs = expert & support SEO
Social
Properties
Distribute
Prospects
Interaction
Branding
Search
Engines
Website
(blog)
Content
Rank
Need
34. Google Analytics
• What is it?
o Website Traffic Measurement & Analysis Tool
• Where Do you get it?
o Free
o Webmaster to install