On overview of Social Media and why it is relevant to Manufacturing and B2B. A specific focus on Twitter, Linkedin and Linkedin communities and Youtube.

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Social Media
For
Manufacturing
Kathy Hokunson
Regional Sales Manager

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© 2009 Site-Seeker, Inc.
The premise of social media marketing
and PR is engaging the consumer in
conversation in a way that provides
mutual benefit.
From:
Marketing Sherpa
2009 Social Media and PR Benchmark Guide

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Why is Social Media Important?

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13 hours : The amount of video uploaded to YouTube every minute
412.3 years: The amount of time it would take to watch every video on YouTube
100,000,000: The amount YouTube videos watched every day
1382%: The monthly growth rate of twitter users January – February 2009
3,000,000: The average number of tweets on twitter.com every day
5,000,000,000: The number of mins. spent on facebook every day

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Social Media is:
1. Public Relations
2. Customer Service
3. Loyalty Building
4. Collaboration
5. Networking
6. Customer Acquisition

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Ultimately it is ALL about gaining . . .
AUTHORITY
LEADERSHIP
TRUST

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Establishing Credibility with Social Media
Become
the Expert
Create Accounts
(Name Claim)
Grow
Networks
Create
Content
Distribute
Content
Participate
in Discussion
Lead
Discussion

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How to Distribute Your Blog
Email Campaign
Twitter
Facebook
Other Blogs
Social
Bookmarking
Sites
LinkedIn
Other (links)…
Blog Posts

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Social Media Sites

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Who uses Linkedin & Why?
•Business professionals
•LinkedIn promotes:
•business intelligence
•business development
•creation of business relationships
•conversation

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Community
• Connecticut Manufacturing Network
• New England Manufacturing
• Connecticut Aviation and Aerospace Professionals
• CBIA
• CT Technology Council
• Connecticut Optics & Photonics
• 50 groups for the term Kaizen
• 66 groups for the term Lean Manufacturing

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Your Linkedin Profile
•Create your account
•Build your online profile - Completely
•Summarize your expertise
•Build your community
•Request Recommendations
•Give Recommendations
•Integrate blog
•Upload presentations
•Join and engage in relevant groups

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Promoting Linkedin
•Let people know and promote your profile
Kathy Hokunson
Sales Manager
Site-Seeker, Inc.
Phone: (860) 844-0560
Cell: (860) 982-8636
Fax: (860) 844-8161
www.site-seeker.com
Read my blog: www.site-seeker.com/kathysblog
follow me on: Linkedin and Twitter @katiehoke

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Twitter is a free social networking and
micro-blogging service that enables its users to send and read
other users' updates known as tweets. Tweets are text-based
posts of up to 140 characters, displayed on the user's profile page
and delivered to other users who have subscribed to them
(known as followers).
From:
Wikipedia

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2
„What‘s the latest
news (about that
company)?“
• PR / Corporate
communications
• Demonstrate
expertise by
sharing
knowledge
Business Uses
Informational
4
„Fresh bread just
out of oven now“
Automatic
• Data Push and
Automated
Interaction with
Customers /
Customer
Systems
Business Uses
3
„What are you
missing?“
Promotional
Business Uses
• Channel for new
form of
promotion
• Organise /
Promote Events
1
„What has your
attention?“
(„What are you
doing?“)
• Monitoring &
Customer Service
• Market research
• Emotional bond
B2C, B2E, E2E
Business Uses
Personal
Types of Twitter Communication

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Tweetdeck to Manage Your Twitter Community

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We asked a
question . . . .
We got an
answer . . .

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We wanted
people to
know . . .
And it
worked !
TRAFFIC: 195 Clicks

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“These platforms have been the perfect tools to get
the word out to a large range of the customers.”
“These tools have allowed us to promote new products to
new markets with a very minimal expense.”
“This diligence has increased their website
traffic at an astounding rate.”

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Before you start. . .
Define your objectives
•What are your goals
•Who do you want to reach
•Is it personal, professional or both
•How often can you consistently interact
•Why type of information do you wish to share

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Where to Start
•Don’t get overwhelmed – you don’t need to do it all
•Focus on areas where your clients and prospects engage
•Start simple & make it effective
•Once you are comfortable in one, try another

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Twitter Resources & Tools
www.tweetdeck.com
http://twitter.grader.com/
www.hashtags.org
www.wefollow.com
http://business.twitter.com/twitter101
www.twuffer.com
www.bit.ly

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Thank You
Kathy Hokunson
kathyhokunson@site-seeker.com
Follow me
@katiehoke
@siteseekerinc
@FuZionMarketing