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Copyright © 2013, SiteTuners - All Rights Reserved.
The Seven Deadly Sins
of Landing Page Design
Tim Ash
CEO
Broadbeach, Australia – May 30, 2014
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
• Conversion-focused website blueprints (full redesigns & quick facelifts)
• Landing page test plans & testing strategy development
• Internal optimization team mentoring & training
• More than 1200 clients since 2002
About SiteTuners
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Before
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
After
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Before
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
After
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash146 clickable links!
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Before
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
After
+ 51%
+ $48,000,000
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Before
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
After
+ 17%
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
+ 58%
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
+ 40%
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
7 Deadly Sins Recap
• Unclear call-to-action
• Too many choices
• Asking for too much information
• Too much text
• Not keeping your promises
• Visual distractions
• Lack of trust
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Express Review - Special Offer
• 45 or 90-min interactive review of landing page
• Video transcript recorded via GoToMeeting
• Includes AttentionWizard “attention heatmap” of your page
http://ExpressReviewOffer.com – Starting at only $699
Promo Code “PESA14” to get $100 off (Order by June 20, 2014)
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
2014 – Boston - San Francisco – Paris - Chicago – London – Berlin
2015 – Las Vegas
Tim
Ash
Tom
Davenport
Michael
Summers
Bryan
Eisenberg
Patrick
Bultema
Jakob
Nielsen
Amy
Africa
BJ
Fogg
Steve
Krug
Jared
Spool
Roger
Dooley
Susan
Weinschenk
Brian
Massey
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Q&A and Contact Info
tim@sitetuners.com
(619) 990-9062 mobile
(619) 223-8020 work PST
twitter @tim_ash
www.linkedin.com/in/timash
facebook.com/tim.ash1
skype tim_ash1

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PeSA Internet Conference Australia 2014 - Session

  • 1. Copyright © 2013, SiteTuners - All Rights Reserved. The Seven Deadly Sins of Landing Page Design Tim Ash CEO Broadbeach, Australia – May 30, 2014
  • 2. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash • Conversion-focused website blueprints (full redesigns & quick facelifts) • Landing page test plans & testing strategy development • Internal optimization team mentoring & training • More than 1200 clients since 2002 About SiteTuners
  • 3. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 4. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 5. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 6. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 7. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 8. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 9. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 10. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 11. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 12. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash Before
  • 13. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash After
  • 14. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash Before
  • 15. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash After
  • 16. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 17. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash146 clickable links!
  • 18. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 19. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 20. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash Before
  • 21. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash After + 51% + $48,000,000
  • 22. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash Before
  • 23. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash After + 17%
  • 24. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 25. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 26. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 27. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 28. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 29. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 30. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 31. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 32. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 33. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 34. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 35. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 36. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 37. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 38. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 39. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 40. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 41. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 42. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 43. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash + 58%
  • 44. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash + 40%
  • 45. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash 7 Deadly Sins Recap • Unclear call-to-action • Too many choices • Asking for too much information • Too much text • Not keeping your promises • Visual distractions • Lack of trust
  • 46. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 47. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 48. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 49. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 50. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 51. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 52. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 53. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 54. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash Express Review - Special Offer • 45 or 90-min interactive review of landing page • Video transcript recorded via GoToMeeting • Includes AttentionWizard “attention heatmap” of your page http://ExpressReviewOffer.com – Starting at only $699 Promo Code “PESA14” to get $100 off (Order by June 20, 2014)
  • 55. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash 2014 – Boston - San Francisco – Paris - Chicago – London – Berlin 2015 – Las Vegas Tim Ash Tom Davenport Michael Summers Bryan Eisenberg Patrick Bultema Jakob Nielsen Amy Africa BJ Fogg Steve Krug Jared Spool Roger Dooley Susan Weinschenk Brian Massey
  • 56. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash Q&A and Contact Info tim@sitetuners.com (619) 990-9062 mobile (619) 223-8020 work PST twitter @tim_ash www.linkedin.com/in/timash facebook.com/tim.ash1 skype tim_ash1