In this talk for Online Seller UK, Jon Hibbitt, Technical SEO Analyst at SiteVisibility talks through best practice for ecommerce SEO. He includes some great tools for Keyword Research as well as some key points to think about from a technical SEO perspective including duplicate content, 301 redirects and product retirement.

2. jonhibbitt
@jonhibbitt

3. SEO PAY PER CLICK(PPC)STRATEGY ANALYTICS & CRO
SOCIAL MEDIA PUBLIC RELATIONS DISPLAY
ADVERTISING
CONTENT
MARKETING

8. Segments
Geography (For brick & mortar businesses)

9. https://
http://online-metrics.com/analytics-goals/

10. •
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19. http://ubersuggest.org/

20. http://answerthepublic.com/

21. http://answerthepublic.com/

23. https://support.google.com/webmasters/answer/4559176?hl=en https://youtu.be/SoxU5kz15K0c

25. http://moz.com/learn/seo/duplicate-content

26. https://webmasters.googleblog.com/2014/02/faceted-
navigation-best-and-5-of-worst.html

27. •
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https://support.google.com/webmasters/answer/139066?hl=en

28. http://www.slideshare.net/jonathanearnshaw/how-to-fix-any-seo-problem-brighton-seo-april-2016-pi-datametrics

29. Source: http://moz.com/learn/seo/redirection

30. •4132 (301 Redirect)
•2 (No response)
http://
•2700 (200 OK)
•1100 (301 Redirect)
•98 (302 Redirect)
•232 (404 Notfound)
https:// •643 (200 OK)
•223 (301 Redirect)
•423 404 Not found
https://
-15%
-15%

31. https://www.seroundtable.com/google-expired-page-redirects-404-22456.html

33. https://www.impression.co.uk/blog/3361/brightonseo-handling-on-site-for-ecommerce-siobhan-swainston/

35. https://moz.com/ugc/5-essential-ecommerce-rich-snippets-for-your-store