This is a quick overview of what is included in the Pricing Page Success Formula video series.

1. Se r ie s !
V ide o
dN ew
B ra n Pricing Page
Success Formula™ -
Get to Profitable Revenue Quickly

2. Pricing Page Success Formula™
Gives you the knowledge and tools to...
•Design your Pricing Page from the ground up
•Redesign or refine your current Pricing Page
•Continue to refine the Pricing Page over time
Copyright© 2011 Sixteen Ventures. All Rights Reserved Pricing Page Success Formula™

3. What’s In It For You?
A well-designed Pricing Page can help your SaaS or Web App company:
•Increase Sales
•Increase Monthly Recurring Revenue (MRR)
•Decrease Customer Acquisition Costs (CAC)
•Increase Customer Lifetime Value (CLV)
•Get to Profitable Revenue Quickly!
Copyright© 2011 Sixteen Ventures. All Rights Reserved Pricing Page Success Formula™

4. What do You Get?
The Pricing Page Success Formula™ includes...
•Value Pricing Basics for SaaS & Web Apps
•Pricing Page Fundamentals
•Pricing Page Design Elements
•Market Segmentation
•Bundles,Versions, & Pricing Metrics
•Ethical & Effective Price Testing
Over 5 HOURS of content!
Copyright© 2011 Sixteen Ventures. All Rights Reserved Pricing Page Success Formula™

5. Value Pricing Basics for SaaS & Web Apps
•The definition of “value”
•A clear explanation of Value Pricing
•Value Proposition vs.Value Perception
•How to Raise the market’s Value Perception of your Product
•The secret to success with Value Pricing
•How all of this applies to your Pricing Page
35 Minutes
Copyright© 2011 Sixteen Ventures. All Rights Reserved Pricing Page Success Formula™

6. Pricing Page Fundamentals
•The role of Trends in the development of your Pricing Page
•Why your Pricing Page is important even if your price is perfect
•Do all SaaS or Web App vendors need a Pricing Page?
•What is a Pricing Page, really?
•Does having a Pricing Page determine the Sales Model?
•How are Pricing Pages generally used?
•Common Misconceptions about Pricing Pages
•Why copying the Pricing Pages of other vendors is a bad idea
•And much more...
59 Minutes
Copyright© 2011 Sixteen Ventures. All Rights Reserved Pricing Page Success Formula™

7. Pricing Page Design Elements
•We dig into the details of designing a Pricing Page
•How the Pricing Page relates to your overall Marketing site
•The Five Elements REQUIRED for B2B Success
•How looking at your Pricing Page differently can yield
amazing results
74 Minutes
Copyright© 2011 Sixteen Ventures. All Rights Reserved Pricing Page Success Formula™

8. Market Segmentation
•Defining Market Segmentation
•Understanding how it applies to SaaS & Web App vendors
•Digging into Versioning & Bundling
•How understanding Market Segmentation can make you
more competitive
•Market Segmentation can take you out of price
comparisons all together
•Alternatives to real Market Segmentation
•And much, much more...
51 Minutes
Copyright© 2011 Sixteen Ventures. All Rights Reserved Pricing Page Success Formula™

9. Bundles,Versions, & Pricing Metrics
•Understanding what a Pricing Metric is
•Understanding the difference between Bundles & Versions
•Explaining why that matters!
•How to pick the right Pricing Metric
•Why you shouldn’t blindly copy other SaaS or Web App vendors
•How to avoid Unnecessary complexity
•Why Bundles or Versions are not always required - or even the
right thing to do!
•And a bunch more...
35 Minutes
Copyright© 2011 Sixteen Ventures. All Rights Reserved Pricing Page Success Formula™

10. Ethical & Effective Price Testing
•Developing a real price from scratch is hard
•Figuring out how to test that without hurting credibility is key
•Techniques for testing prices without alienating or irritating customers
•Understanding the difference between Reference Price and Anchor Price
•Learning when strategic Discounts are useful and when they hurt
•And of course, a lot more
48 Minutes
Copyright© 2011 Sixteen Ventures. All Rights Reserved Pricing Page Success Formula™

11. But Wait... There’s More!
The Pricing Page Success Formula™ also includes...
•Quick Start Checklist (Probably worth the price itself!)
•Glossary
•Suggested Reading
•PDFs of the slide decks from each of the videos!
Copyright© 2011 Sixteen Ventures. All Rights Reserved Pricing Page Success Formula™

12. What’s In It For You?
A well-designed Pricing Page can help your SaaS or Web App company:
•Increase Sales
•Increase Monthly Recurring Revenue (MRR)
•Decrease Customer Acquisition Costs (CAC)
•Increase Customer Lifetime Value (CLV)
•Get to Profitable Revenue Quickly!
So what are you waiting for? Buy it now...
http://sixteenventures.com/pricing
Copyright© 2011 Sixteen Ventures. All Rights Reserved Pricing Page Success Formula™

13. Pricing Page
Success Formula™ -
Get to Profitable Revenue Quickly