Since we are in a time when it seems every brand and business is engaging in some sort of content marketing, getting your content noticed is increasingly popular. This presentation looks at ways to break through all the noise online and get noticed.

1. Colm Hanratty
Managing Director
Sixtwo Digital
Breaking through
the noise
(And some practical social media tips too)

2. @colmhanratty

3.  From here...
A BIT ABOUT ME

4.  I like to travel...
 I like to be social...
A BIT ABOUT ME

5. 1. Being human
CONTENT AND SOCIAL MEDIA MARKETING IS ABOUT
2. Creating relationships
3. Personalising your
business

6. A BIT MORE ABOUT ME
 Worked here for almost 11 years...

7. A BIT MORE ABOUT ME
 Founded this company in November 2013…

8.  Proven track record of generating a
Return On Investment for businesses
WHAT WE DO

9. When it comes to
content and social
media marketing...

12. YOU WANT TO BE THE…

13. How being human
helps you break
through the
noise…

14. BEING HUMAN

15. BEING HUMAN

16. BEING HUMAN

17. BEING HUMAN

18. BEING HUMAN

19. BEING HUMAN

20. But don’t fall into
this trap…

21. MY INSTAGRAM FEED ON FRIDAYS

22. MY INSTAGRAM FEED ON FRIDAYS

23. MY INSTAGRAM FEED ON FRIDAYS

24. MY INSTAGRAM FEED ON FRIDAYS

25. MY INSTAGRAM FEED ON FRIDAYS

26. MY INSTAGRAM FEED ON FRIDAYS

27. MY INSTAGRAM FEED ON FRIDAYS

28. STOP SAYING HAPPY FRIDAY & YOU’LL BE…
FRIDAY
FRIDAY
FRIDAY
FRIDAY
FRIDAY FRIDAY

29. Having something
unique helps you
break through the
noise...

30. HOW HAVING SOMETHING UNIQUE WORKS

31. HOW BEING HUMAN WORKS

32. A HOTEL THAT GOT MORE LIKES THAN PAULIE

33. WHAT MAKES YOUR HOTEL UNIQUE?
1. The staff?
2. The location?
3. The history?
4. The rooms?

34. Getting others to
share your
content helps you
break through the
noise...

35. SHAREABLE CONTENT

36. SHAREABLE CONTENT

37. SHAREABLE CONTENT

38. SHAREABLE CONTENT

39. SHAREABLE CONTENT

40. SHAREABLE CONTENT

41. SHAREABLE CONTENT

42. GETTING OTHERS TO SHARE YOUR CONTENT
Are there attractions or
anything else you could
feature to encourage
them to share your
content to their
audience?

43. Search engine
friendly content
helps you break
through the
noise...

44. DISCOVERABLE CONTENT

45. DISCOVERABLE CONTENT

46. ‘Evergreen’
content helps you
break through the
noise...

47. EVERGREEN CONTENT

48. 4 practical social
media tips...

50. SHOULD YOU BE ON EVERY SOCIAL CHANNEL?

51. SEO
Ownership
WHY SHOULD YOU BE ON EVERY SOCIAL CHANNEL?

52. WHY SHOULD YOU BE ON EVERY SOCIAL CHANNEL?

53. WHY SHOULD YOU BE ON EVERY SOCIAL CHANNEL?

54. WHY SHOULD YOU BE ON EVERY SOCIAL CHANNEL?

55. WHY SHOULD YOU BE ON EVERY SOCIAL CHANNEL?

56. REGISTER YOUR NAME!

57. REGISTER YOUR NAME!

58. REGISTER YOUR NAME!

59. REGISTER YOUR NAME!

60.  Namechk.com
OWN YOUR HOTEL’S ‘VANITY URL’

62. STOP SAYING ‘FIND US ON FACEBOOK’
(Apart from on your website)

63. HERE’S WHY
1. Launch Facebook
2. Click into the search box
3. Enter the business name
4. Choose from the results
Find us on Facebook =
1. Launch a browser / Google
2. Click into the search box
3. Enter the business name
4. Choose from the results
Searching on the internet =

64. HERE’S WHY
Find us on the internet!
(But businesses don’t do this… as it makes no sense!)
Saying ‘Find us on Facebook’is the same as saying:

65. HERE’S WHY:
Business indicating they’re on Facebook by showing the logo
but not giving their Facebook web address, meaning you have
to ‘Find them’:

66. HERE’S WHY
But when you go
looking for them…
you can’t find
them!

68. HAVE A CONTENT CALENDAR

70. MOST EFFECTIVE SOCIAL NETWORK

71. MOST EFFECTIVE SOCIAL NETWORK

72. ONE OTHER SOCIAL ELEMENT TO OWN

73. ONE OTHER SOCIAL ELEMENT TO OWN
# Make it relevant
# Keep it short as possible
# Make sure nobody else is using it
# Is it for a campaign or is it ongoing?
# Try to make it conversational
# Keep them to a minimum

74. One final tip...

75. Engaging Inspiring Entertaining Educational
MAKE YOUR CONTENT

76. Thanks
colm@sixtwodigital.com
@colmhanratty
@sixtwodigital
www.sixtwodigital.com