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Prevention of sexual harassment to women at  work place in India  A detailed Social Marketing Plan
Executive Summary
Socio-cultural Situation in India
National Laws and policies on Women  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Women in decision making Parliament  5%(1952) 9.2% (2004) Central ministers (nos)  4 (1985) 8 (2001) Civil services 579(1997) 645(2000)
Women in Civil  Service
Women and education- gender development indicators Female literacy rates 39.3%(1991) 53.7%(2001) Gender gap in literacy 25% (1991) 21% (2001) Gross enrolment ratio - primary education - girls 64.1% (1980-81) 93.1%(2002-3) Girls participation -secondary education 13.3%(1950) 39.9% (2001-2)
Women and health Some indicators Overall sex ratio  927(1991) 933(2001) Ratio for  0-6 yrs  945(1991) 927(2001) Maternal Mortality Rates (per 100,000 live births)MMR 437(1991) 407(1998) Life expectancy at birth (years)  Males 37.1(1951) 63.87(96-2001) Females  13.3%(1950-51) 66.91%(96-01)
Some Famous Cases of Sexual Harassment  ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is sexual harassment? ,[object Object],[object Object],[object Object]
Legally  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is the workplace? ,[object Object],[object Object],[object Object]
What is the employer's responsibility? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What can women do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Threats and Opportunities
Threats/Effects of Sexual Harassment –Individuals  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Effects of sexual harassment on organizations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunities- if such acts prevented  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Mix /Strategy
Product- Prevention of sexual harassment guidelines  ,[object Object],[object Object],[object Object]
Guidelines that govern sexual harassment at the workplace ,[object Object],[object Object],[object Object],[object Object]
Guidelines  ,[object Object],[object Object],[object Object],[object Object]
Price  ,[object Object],[object Object],[object Object],[object Object]
Place  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Publics  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Partnership - ,[object Object],[object Object],[object Object]
Policy  ,[object Object],[object Object]
Action Plan
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Action Plan
[object Object],[object Object],[object Object],[object Object]
Budget
Budget for a program   Hits  Period Unit Cost Total Cost Advertising in women’s magazines  (Partly Sponsered) 12 Every 3 Months 50000 60000 Training Corporate Houses  )(With KOLs) Top 100 Corporates One time Activity 5000 500000 Training in schools colleges  (Teachers Awareness thru volunteers) Both Rural/ Urban        Funding local NGO’S to spread the message 100 Annual 50000 5000000 Encouraging self help groups within organizations - Rural 1000 Annual 10000 1000000 TVC –promotion - Corporte Sponsered 200 Bi- Annual 10000 2000000 Promotion of Helpline no        200000 Celebrity endorsement  10 Bi- Annual 0 0 Sponsoring contests like Femina Miss India (Thru Corporates) 1 Annual Event 200000 200000 Involvement of women members in the state bodies  N A Annual 150000 150000 Seminars/ PR Activity at Rural Places  5000 Throught Year 5000 250000 Exp on Fighting the existing Cases       500000 Misc       500000           Grand Total       10360000
Control ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You

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Sexual harassment

  • 1. Prevention of sexual harassment to women at work place in India A detailed Social Marketing Plan
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  • 5. Women in decision making Parliament 5%(1952) 9.2% (2004) Central ministers (nos) 4 (1985) 8 (2001) Civil services 579(1997) 645(2000)
  • 6. Women in Civil Service
  • 7. Women and education- gender development indicators Female literacy rates 39.3%(1991) 53.7%(2001) Gender gap in literacy 25% (1991) 21% (2001) Gross enrolment ratio - primary education - girls 64.1% (1980-81) 93.1%(2002-3) Girls participation -secondary education 13.3%(1950) 39.9% (2001-2)
  • 8. Women and health Some indicators Overall sex ratio 927(1991) 933(2001) Ratio for 0-6 yrs 945(1991) 927(2001) Maternal Mortality Rates (per 100,000 live births)MMR 437(1991) 407(1998) Life expectancy at birth (years) Males 37.1(1951) 63.87(96-2001) Females 13.3%(1950-51) 66.91%(96-01)
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  • 33. Budget for a program   Hits Period Unit Cost Total Cost Advertising in women’s magazines (Partly Sponsered) 12 Every 3 Months 50000 60000 Training Corporate Houses )(With KOLs) Top 100 Corporates One time Activity 5000 500000 Training in schools colleges (Teachers Awareness thru volunteers) Both Rural/ Urban       Funding local NGO’S to spread the message 100 Annual 50000 5000000 Encouraging self help groups within organizations - Rural 1000 Annual 10000 1000000 TVC –promotion - Corporte Sponsered 200 Bi- Annual 10000 2000000 Promotion of Helpline no       200000 Celebrity endorsement 10 Bi- Annual 0 0 Sponsoring contests like Femina Miss India (Thru Corporates) 1 Annual Event 200000 200000 Involvement of women members in the state bodies N A Annual 150000 150000 Seminars/ PR Activity at Rural Places 5000 Throught Year 5000 250000 Exp on Fighting the existing Cases       500000 Misc       500000           Grand Total       10360000
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Notas del editor

  1. The legal fabric in India is woven to provide gender equality and justice to women The 82 nd constitutional amendment of 2002 provides for free and compulsory education One of the most systematic and prevalent human rights abuses in the world is the violence against women The enactment by the Indian Parliament in 2005 of ‘The Protection of Women from Domestic Violence Act’ constitutes an important milestone . It provides immediate and emergency relief to women in situations of domestic violence.
  2. We see an encouraging trend with more number of women parliamentarians, ministers and civil servants as women.
  3. An encouraging trend
  4. Source: M/o Women and Child development This slide provides the statistics on gender indicators for women in India. Due to the numerous policy initiatives taken by the government, the literacy rates for women have increased thus reducing the literacy gap. There is still a long way to go in terms of retention of girls in schools.
  5. This slide shows the challenges to women’s health in India. While the overall sex ratio shows an improvement, the child sex ratio shows a decline and is a cause of concern. The Maternal mortality rates are still very high at 407 per 100,000. The goal set was to bring it to 200 per 100,000 live births which remains unfulfilled.