The author has applied the latest management strategy Blue Ocean Strategy for promotion of entrepreneurship in Technical, Vocational Education and Training System (TVET).
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Blue Ocean Strategy For Entrepreneurship Promotion Dr Dhameja
1. Blue Ocean Strategy for Entrepreneurship Promotion Professor Suresh K Dhameja, Ph.D. [email_address]
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7. Vicious Cycle of Poverty Low saving and investment Low pace of capital formation Low average income Low productivity
8. Vicious Cycle of Poverty, Illiteracy, Low Technology & Rapid Population Growth Low level of skills Low level of literacy Low level of education Increase poverty Inadequate output and food Rapid growth of population Hurdles in the use of technology
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11. Difference Between Wage and Self Employment ENTREPRENEURSHIP SELF-EMPLOYMENT INCOME GENERATION ACTIVITIES ENTREPRENEURIAL GROWTH PROCESS INITIAL, MIDDLE & TERMINAL STAGES
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13. Indirectly influencing entrepreneurship (individual support system and environment ) Directly influencing entrepreneurship through individual and support system Factors influencing entrepreneurship
19. Which factors should be created to improve the self- employability of TVET graduates and increase the system’s outreach? Which factors should be raised to improve the professional competence of graduates? Which factors should be reduced to improve the efficiency of TVET for promoting entrepreneurship? Which of the factors should be eliminated to improve system’s effectiveness in producing entrepreneurs? Four Actions Framework
22. Step I: Stimulating Entrepreneurship Strategy 1:Create: 1. Multi Tiered Strategy for Promotion of Entrepreneurship Experts from various agencies, institutions and industry Faculty Entrepreneurship as a career Qualities of an entrepreneur Government policies for SMEs Opportunity identification and product selection Various facilities and incentives by support agencies Managerial aspects of a SME Business plan preparation Interaction with successful entrepreneurs Contents 40-60 student per batch Batch Size 3 days( total of 24 hours) Duration To create entrepreneurial awareness in all students Objective
23. Suggested Model - contd. Step II: Achievement Motivation Training (AMT) Experts, entrepreneurship trainer motivators Faculty Sharing expectations and unfreezing Who am I? Ring-Toss Game TAT Story-writing Role playing Interaction with successful entrepreneurs Block-building exercise, business game Contents Maximum 30 students per batch Batch size 20 hours (3/4 days) Duration Application/Test/Interview Selection Process To identify those students who possess minimum entrepreneurial traits and provide them motivational training Objective
24. Suggested Model Step III: In-plant Training-I Faculty/ Company Supervisor/Manager Supervision Process 2 months Duration Identified potential entrepreneurs Selection Process Appraisal, interaction and understanding SME environment and processes Objective
25. Suggested Model Step IV: Subject on Entrepreneurship Development Experts from various agencies, organizations, institutes and successful entrepreneurs Faculty Opportunity Identification (10 hours) Marketing (10 hours) Finance and Accounting (10 hours) Technological Dimensions (10 hours) Behavioral Skills (HRD/Communication,10 hours) Project Formulation (15 hours) Rules and Regulations (15 hours) Content 80 hours Duration To give inputs for launching and managing an enterprise Objective
26. Proposed Evaluation Criteria 30% End term examination 6 30% Business Plan Preparation and Presentation of seminar 5 10% Study of the managerial aspects, industrial legislations, taxation procedures etc. 4. 10% Detailed survey of financial and other support organizations 3 10% Market survey of product and marketability aspects 2 10% Identification of the product/service 1 Weightage Activity Sr.No
27. Suggested Model Step V: In-plant Training- II Faculty/company supervisor/manager Supervision Process Identified potential entrepreneurs Selection Process One semester Duration To enable students to design and make prototype product or to undergo field services in case the student is interested in the servicing field and also to learn all the intricacies of industry/business. Objective
28. Model for Promoting Entrepreneurship in Curriculum of TVET In-Plant Training - II Subject on Entrepreneurship Development In-Plant Training - I Achievement Motivation Training Stimulating Entrepreneurship VIII Semester VII Semester VI Semester V Semester IV Semester III Semester II Semester I Semester Nurturing Phase Fourth Year Third Year Second Year First Year
31. STEP – Functions and Activities Database and Information Continuing Education And Skill Development Business Facilities Quality Assurance Entrepreneurship Research and Development Incubation Product and Prototype Development Technology Transfer S T E P Selection