A guide for new SketchDeck members to better understand our product. Covers our people, technology platform, and service offerings

1. Guide to
SketchDeck

2. 2
Welcome
Hello,
SketchDeck is different.
We are a design agency built on software and staffed by a diverse, remote team.
We built SketchDeck this way to make design work better for business.
This guide introduces how we work so you can see if we will be a good fit for your needs.
We look forward to working with you soon.
Thanks,
Chris Finneral
CEO & Co-Founder

3. 3
strengthen your brand
by bringing design
to everyone
Our goal is to
I N T R O D U C T I O N

4. 4
The
membership
experience
A G E T T I N G S T A R T E D
B D E S I G N F O R E V E R Y O N E
C A C C O U N T A N D B R A N D S U C C E S S

5. GETTING
STARTED
A

6. 6
What happens when you join?
Setup takes 1-2 weeks
G E T T I N G S T A R T E D
01 We curate a design
team that matches
your needs
02 Send us your brand
assets, brand book and
example uses
We set up your brand
usage guidelines and
flag any gaps we find
We introduce
SketchDeck to your
team at the kick-off
03
04

7. 7
01 Your design team
Account Delivery
Manager
Ensures overall
account and
brand success
Project Quality
Manager
Manages your projects
day-to-day and
ensures they meet our
high quality standards
Design
Director
Your brand expert,
and lead designer
Designers
Your team of skilled
designers, trained on
your brand
G E T T I N G S T A R T E D

8. 8
02 Brand assets
• Company mission & vision
• Logo assets
• Brand colors (including
RGB + CMYK values)
• Fonts
• Brand guidelines
• Brand usage examples
• Templates
To understand and design to your brand
successfully, we need the following:
If you do not have
these, we can create
these with you
G E T T I N G S T A R T E D

9. 9
03 We create
brand usage
guidelines
from your assets
This is a practical guide for our
design team to work with your brand
G E T T I N G S T A R T E D

10. 10
04 Kick-off
The pilot kick-off is for your whole team to attend
• Meet each other
• Share how we work
• Set goals for success
G E T T I N G S T A R T E D

11. DESIGN FOR
EVERYONE
B

12. 12
01 We can work on all of your
design needs
02 We have two levels of service:
design & production
How we design
03 You can start a project any time
through our platform
We design iteratively - feedback
is visual and collaborative
Credits are your currency
for design
All your projects are stored on
your dashboard for easy access
by you and your team
04
05
06
D E S I G N F O R E V E R Y O N E

13. 01 We cover all your design needs
13
INFOGRAPHICPRESENTATION DOCUMENT POSTER
D E S I G N F O R E V E R Y O N E
WEB ADREBRAND EMAIL AND MANY MORE

14. 14
02 We have two service levels for projects:
design and production
D E S I G N
P R O D U C T I O N
Definition
For new materials
and creative
exploration
For fast, consistent
outcomes following an
established style and
specific directions
Style
discovery
Design
Creative
review &
quality
control
Complete
Iteration
Start from
template
Production
Quality
control
Complete
D E S I G N F O R E V E R Y O N E

15. 03 You can start a project any time
through our platform
P R E S E N T A T I O N P O S T E R /
I L L U S T R A T I O N
O N E - P A G E R
E V E N T B O O T H
S I G N A G E
W E B A D I N F O G R A P H I C
D O C U M E N T /
E B O O K
C A S E S T U D Y
What would you like?
D E S I G N F O R E V E R Y O N E
P R E S E N T A T I O N
15

16. 16
04 We design
iteratively
Feedback is visual
and collaborative
D E S I G N F O R E V E R Y O N E

17. 17
05 Credits are
the currency
of design
You and your team use
these to start projects
D E S I G N F O R E V E R Y O N E
Each month your account gets credits. You get more
credits on larger plans.I
Before you start a project, we tell you how many credits
you need.II
Unused credits rollover for two months - supporting quiet
and busy times for your team. If you need more credits,
you can top up.
III
Check your available credits at any time from your
organization page. On business and enterprise plans you
can allocate credits to team.
IV

18. 18
06 All your
projects are
stored on your
dashboard* for
easy access
by you and
your team
D E S I G N F O R E V E R Y O N E
*Upgraded dashboard coming soon!
P R E S E N T A T I O N D O C U M E N T / E B O O K O N E - P A G E R

19. ACCOUNT
AND BRAND
SUCCESSC

20. 20
Business reviews and brand maintenance
A C C O U N T A N D B R A N D S U C C E S S
01 Bringing long term impact:
the business review
02 Brand maintenance
(business plans only)

21. 21
01 Bringing long term impact:
the business review
This is our chance to look at the
progress we’ve made, set goals for the
future and make changes to how we
work together.
A C C O U N T A N D B R A N D S U C C E S S
We conduct these between
every quarter and every year
depending on your plan.

22. 22
01 Business review agenda
i W E L C O M E & I N T R O D U C T I O N S
ii R E V I E W W O R K T O G E T H E R
iii S K E T C H D E C K U P D A T E S
iv Y O U R U P D A T E S
v P R O J E C T & B R A N D G O A L S
vi F U T U R E E X P L O R A T I O N
A C C O U N T A N D B R A N D S U C C E S S
vii W R A P U P & N E X T S T E P S

23. 23
Brand is at the heart of your design -
bad brand will lead to bad design.
Brand maintenance keeps the
quality of your brand high and avoids
the need for expensive, frequent
branding exercises.
A C C O U N T A N D B R A N D S U C C E S S
02 Brand maintenance: why is this important?

24. 24
REBRAND
NEEDED
QUALITY A C C E P T A B L E
B R A N D
S T A N D A R D
TIME
Brand refresh
every 1-3 years
Unmaintained brands:
decay quickly QUALITY
TIME
Brand refresh
every 3-10 years
Maintained brands:
stay fresh
A C C O U N T A N D B R A N D S U C C E S S
A C C E P T A B L E
B R A N D
S T A N D A R D
02 The unmaintained brand

25. Outcome :
02 How we maintain your brand
We proactively
explore brand as part
of your design
projects
We review the best ideas
with you and incorporate
these into your brand
usage guidelines
In our business
reviews we establish
goals for the brand
A C C O U N T A N D B R A N D S U C C E S S
25
S T R E N G T H
More brand consistency
+ A P P E A L
Your brand improves over time
Business plans only

26. 26
Closing thoughts
We hope you found this guide useful. We have refined this process over thousands
of design projects and hundreds of clients.
Working with SketchDeck will:
• Provide high quality design for all your needs
• Strengthen your brand
• Bring more impact to your business
Get in touch with us at success@sketchdeck.com for help getting started.
We look forward to working with you.
Thanks,
SketchDeck team

27. Thank you
success@sketchdeck.com