This document discusses implications and opportunities around collecting more inclusive demographic data. It notes that current data collection practices often rely on myths that certain groups are homogeneous. For example, the "model minority" myth ignores diversity within Asian populations. It also discusses moving beyond gender and sexual orientation binaries. Best practices for data collection are provided, such as starting with a clear purpose, considering alternatives to traditional parameters, and designing surveys carefully while respecting privacy. The overall goal is for data collection to better reflect the diversity of populations.