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Bernd Skiera

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Two New Features in Discrete Choice Experiments to Improve Willingness to Pay Estimation that Result in New Methods: Separated (Adaptive) Dual Response
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Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data
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Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data (short version)
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Skiera bayer-schoeler-event-study-2018-05-20
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How Customer Referral Programs Turn Social Capital into Economic Capital
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Sollen Studenten Facebook während des Unterrichts benutzen? Natürlich nicht und diese Beitrag zeigt auch warum nicht.
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Should you use Facebook during classes? Obviously not and here are some slides that say why.
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Advance Payment Systems: Paying Too Much Today and Being Satisfied Tomorrow
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Optimal Search Engine Marketing
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Seeding Strategies in Viral Marketing
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Securitization and Customer Equity
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Optimal Pricing: Understanding Differences between Structural Models and Reduced-Form Models
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