It’s all too clear that Americans still take the allwork no-play approach to vacation as the average number of days taken by U.S. workers continues to decline. This report looks into the seasonal travel habits of Americans smart enough to take time off, from when they book to where they go.

1. 1
THE HABITS OF TRAVEL BOOKERS: HOW AMERICANS TAKE VACATION
BOXEVER + SKIFT
BOXEVER + SKIFT PRESENT
THE HABITS OF TRAVEL BOOKERS:
HOW AMERICANS TAKE VACATION
By Skift Team + Boxever
It’s all too clear that Americans still take the all-
work no-play approach to vacation as the average
number of days taken by U.S. workers continues to
decline. This report looks into the seasonal travel
habits of Americans smart enough to take time
off, from when they book to where they go.
special
report

2. 2
THE HABITS OF TRAVEL BOOKERS: HOW AMERICANS TAKE VACATION
BOXEVER + SKIFT
WINTER. SPRING.
SUMMER. FALL.
Know your customers' travel habits
Match your offers & communications
with the right customers, at the right time
With Boxever's Customer Intelligence
Cloud & Predictive Marketing Platform
www.boxever.com
@Boxever
www.boxever.com

3. 3
THE HABITS OF TRAVEL BOOKERS: HOW AMERICANS TAKE VACATION
BOXEVER + SKIFT
ABOUT BOXEVER
Boxever’s predictive marketing platform helps airlines and online
travel agents (OTAs) deliver personalized, 1:1 marketing experiences
to their customers across all channels and at all stages of the cus-
tomer lifecycle. The company, founded in 2011 in Dublin, provides
a cloud-based customer intelligence and personalized marketing
It combines big data and predictive analytics into a tightly integrated
marketing solution that provides a 360-degree view of the customer.
With it travel companies can develop insights into each customer,
customer segments, products, and channels, and then take action on
those insights in the form of personalized communications, including
email, mobile, web, display, and more.
The solution enables travel retailers to deliver better customer
experiences in real time, improve conversions, and drive revenue.
The Boxever platform is a multi-tenant platform built in the cloud.
Given the SaaS architecture, it takes only weeks – not months or
years as with legacy “big data” solutions – for a customer to be up
CompanieslikeAirNewZealand,TigerAir,Wideroe,andmoreachieve
higher conversion rates, increased revenue, and improved loyalty
using Boxever’s platform. Learn more at boxever.com or follow us
on Twitter @Boxever.

4. 4
THE HABITS OF TRAVEL BOOKERS: HOW AMERICANS TAKE VACATION
BOXEVER + SKIFT
About Boxever 3
Why Don’t Americans Take Vacation? 5
When Do They Book? 7
Where DoThey Go? 8
Developing Vacation Trends 10
How Do We Solve the Anti-Vacation Epidemic? 11
Seasonality Smarts in Personalized Marketing 12
About Skift 14
About Skift
Skift is a travel intelligence company
to professionals in travel and profes-
sional travelers, to help them make
smart decisions about travel.
Skift is the business of travel.
Visit skift.com for more.
The Habits of Travel Bookers is a quarterly series focused on the driving factors behind travel purchasing behavior.
here and What Travel Brands Can
Learn from Behavioral Economics here.