Wayfinding presentation for Tarleton State University.

1. Prepared For:
Presented By:

2. Famous Quotes About
Signage Design and Wayfinding
“I went down the street to the 24-hour
grocery. When I got there, the guy was
locking the front door. I said, „Hey, the sign
says you‟re open 24 hours.‟ He said, „Yes, but
not in a row.‟”
Steven Wright

3. Famous Quotes About
Signage Design and Wayfinding
“Two roads diverged in a wood, and I,
I took the one less traveled by, (because the
directional signs were effective),
And that has made all the difference.”
Robert Frost

4. Famous Quotes About
Signage Design and Wayfinding
“To retain respect for sausages, laws and
wayfinding, one must not watch them in the
making.”
Otto von Bismarck

5. How Did We End Up Here?
• Commissioned to do an exterior design/wayfinding
package: 11/1/2011
• Visited the campus multiple times and met with
various vested groups multiple times.
• Took many photos and measurements.
• Progressed through multiple sign design concepts
and wayfinding solutions before arriving at where
we are now.

6. Wayfinding
The Process of Using
Cognitive and Environmental Cues
to Arrive at One’s Destination

7. Wayfinding at Tarleton State University
Does Matter
- Wayfinding quality influences the public‟s
perception of Tarleton State University
- It is the first impression of the campus
- It affects and reflects its environment
- Aesthetically
- Functionally

8. University Wayfinding
Who Uses?
•
Faculty/Staff
•
Parents
•
Prospective Students
•
Event Attendees
•
Students
•
Support Services
•
Community Visitors

9. Why Wayfinding Fails …
Because of Signs That Are:
• Too Small
• Hard to Read (letter size, font, contrast)
• Too Many
• Too Few
• Too Much Information

10. Tarleton State University Wayfinding
Components and Approach
COMPONENTS
1. Static Exterior Signage
2. QR (Quick Response) Codes

11. Tarleton State University Wayfinding
Components and Approach
COMPONENTS
1. Static Exterior Signage
Signs that are strategically placed to provide
navigational information to vehicles and
pedestrians.

12. Tarleton State University Wayfinding
Components and Approach
COMPONENTS
1. Static Exterior Signage
Vehicular:
(Accounting for vehicle speed and viewing exposure)
- Larger lettering
- Fewer listings
- ‘Arrow’ directional approach

14. Tarleton State University Wayfinding
Components and Approach
COMPONENTS
1. Static Exterior Signage
Pedestrian:
- Smaller lettering
- Additional listings
- ‘Arrow’ directional & ‘You Are Here’ approach

15. Tarleton State University Wayfinding
Components and Approach
COMPONENTS
2. QR (Quick Response) Codes
•
Used by code reader app on SmartPhones
•
Applied to selected building ID signs and campus
directional signs.
•
Takes user to a landing URL with
building/campus/directional information.

16. Sample Landing Page

17. Sign Types
Design & Function