We were told "Content is King" then came the "Viral Content" craze followed "Link Baiting" and we're now in the age of "Content Marketing." But how do you go about creating the type of content that your target audience will want to share? That's precisely what we cover in our illustrated guide to Creating Immortal Content!

1. Creating Immoral
Content
Twitter: @skitzzo
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2. rtal
mmo
I
Creating Immoral
Content
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3. Create with an Audience in Mind
Don’t
try
to
“go
viral”
Twitter: @skitzzo
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4. Create with an Audience in Mind
Don’t
try
to
“go
viral”
Target
your
customers
Twitter: @skitzzo
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5. Create with an Audience in Mind
Don’t
try
to
“go
viral”
Target
your
customers
Showcase
your
skill
Twitter: @skitzzo
#BWCBend

6. Never Waste Content
Create
with
an
eye
on
Repurposing
Twitter: @skitzzo
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7. Never Waste Content
Create
with
an
eye
on
Repurposing
Use
graphics
from
video
for
an
infographic
Twitter: @skitzzo
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8. Never Waste Content
Create
with
an
eye
on
Repurposing
Use
graphics
from
video
for
an
infographic
Top
10
List
>
10
Post
Series
>
10
Videos
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9. Crafting the Content
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10. Pull the Triggers
Useful
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11. Pull the Triggers
Useful
Remarkable
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12. Pull the Triggers
Useful
Remarkable
Funny
This
Twitter: @skitzzo
is hard!
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13. Pull the Triggers
Useful
Remarkable
Funny
Social
Currency
Twitter: @skitzzo
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14. Pull the Triggers
Useful
Remarkable
Funny
Social
Currency
Reciprocity
Twitter: @skitzzo
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15. Pull the Triggers
Useful
Remarkable
Funny
Social
Currency
Reciprocity
These
are
oHen
subjecJve
–
narrowing
focus
on
target
audience
makes
it
easier
Read:
– Influence,
The
Psychology
of
Persuasion
– Predictably
Irra8onal
– Contagious:
Why
things
Catch
On
Twitter: @skitzzo
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16. Choose a Medium
Infographics
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17. Choose a Medium
Infographics
News-­‐jacking
Avoid Tragedy
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18. Choose a Medium
Infographics
News-­‐jacking
LEGO
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19. Choose a Medium
Infographics
News-­‐jacking
LEGO
Controversial
Interviews
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20. Choose a Medium
Infographics
News-­‐jacking
LEGO
Controversial
Interviews
World
Records
Twitter: @skitzzo
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21. Choose a Medium
Infographics
News-­‐jacking
LEGO
Controversial
Interviews
World
Records
Rube
Goldberg
Machines
Twitter: @skitzzo
#BWCBend

22. Choose a Medium
Infographics
News-­‐jacking
LEGO
Controversial
Interviews
World
Records
Rube
Goldberg
Machines
Contests
Twitter: @skitzzo
#BWCBend

23. Choose a Medium
Infographics
News-­‐jacking
LEGO
Controversial
Interviews
World
Records
Rube
Goldberg
Machines
Contests
Keep
Brand
Image
in
Mind!
Twitter: @skitzzo
#BWCBend

24. Make it Shareable
Ask
e!
eas
Pl
Twitter: @skitzzo
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25. Make it Shareable
Ask
Make
sharing
the
call
to
acJon
Twitter: @skitzzo
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26. Make it Shareable
Ask
Make
sharing
the
call
to
acJon
Provide
quotes
to
Tweet
Twitter: @skitzzo
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27. Make it Shareable
Ask
Make
sharing
the
call
to
acJon
Provide
quotes
to
Tweet
Provide
thumbnails
for
Facebook
<meta property="og:image" !
content="http://seocoaches.com/facebook.png"/>!
Twitter: @skitzzo
#BWCBend

28. Make it Shareable
Ask
Make
sharing
the
call
to
acJon
Provide
quotes
to
Tweet
Provide
thumbnails
for
Facebook
Provide
embed
codes
for
Images
<a href="http://www.mydomain.com"><img !
src="http://www.mydomain.com/infographic.png" !
alt=“Great Infographic” /></a>!
Twitter: @skitzzo
#BWCBend

29. Make it Shareable
Ask
Make
sharing
the
call
to
acJon
Provide
quotes
to
Tweet
Provide
thumbnails
for
Facebook
Provide
embed
codes
for
Images
Only
include
buVons
your
audience
will
use
Twitter: @skitzzo
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30. Launching the Content
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31. Infect Lots of Patient Zeros
You’re
not
building
the
Field
of
Dreams
Twitter: @skitzzo
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32. Infect Lots of Patient Zeros
You’re
not
building
the
Field
of
Dreams
Facebook
BoosJng
Twitter: @skitzzo
#BWCBend

33. Infect Lots of Patient Zeros
You’re
not
building
the
Field
of
Dreams
Facebook
BoosJng
TwiVer
Sponsoring
Twitter: @skitzzo
#BWCBend

34. Infect Lots of Patient Zeros
You’re
not
building
the
Field
of
Dreams
Facebook
BoosJng
TwiVer
Sponsoring
Promoted
Pins
Twitter: @skitzzo
#BWCBend

35. Infect Lots of Patient Zeros
You’re
not
building
the
Field
of
Dreams
Facebook
BoosJng
TwiVer
Sponsoring
Promoted
Pins
Stumble
Upon
Paid
Discovery
Twitter: @skitzzo
#BWCBend

36. Infect Lots of Patient Zeros
You’re
not
building
the
Field
of
Dreams
Facebook
BoosJng
TwiVer
Sponsoring
Promoted
Pins
Stumble
Upon
Paid
Discovery
Reach
out
to
influencers
Twitter: @skitzzo
#BWCBend

37. Infect Lots of Patient Zeros
You’re
not
building
the
Field
of
Dreams
Facebook
BoosJng
TwiVer
Sponsoring
Promoted
Pins
Stumble
Upon
Paid
Discovery
Reach
out
to
influencers
Provide
incenJves
for
sharing
Twitter: @skitzzo
#BWCBend

38. Infect Lots of Patient Zeros
You’re
not
building
the
Field
of
Dreams
Facebook
BoosJng
TwiVer
Sponsoring
Promoted
Pins
Stumble
Upon
Paid
Discovery
Reach
out
to
influencers
Provide
incenJves
for
sharing
Consider
Hiring
a
PR
Pro
Courtesy
of
AMC
Twitter: @skitzzo
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39. Coordinate Your Attack
Create
a
Launch
Sequence
10, 9, 8, 7,
Twitter: @skitzzo
6, 5, 4, 3, 2
, 1…
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40. Coordinate Your Attack
Create
a
Launch
Sequence
Simultaneously
AVack
MulJple
Fronts
Twitter: @skitzzo
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41. Coordinate Your Attack
Create
a
Launch
Sequence
Simultaneously
AVack
MulJple
Fronts
…
Time
the
Campaign
Set
y,
ead
R
Twitter: @skitzzo
#BWCBend

42. Coordinate Your Attack
Create
a
Launch
Sequence
Simultaneously
AVack
MulJple
Fronts
Time
the
Campaign
Have
Resources
Available
Twitter: @skitzzo
#BWCBend

43. Coordinate Your Attack
Create
a
Launch
Sequence
Simultaneously
AVack
MulJple
Fronts
Time
the
Campaign
Have
Resources
Available
Prepare
for
Press
Twitter: @skitzzo
#BWCBend

44. Coordinate Your Attack
Create
a
Launch
Sequence
Simultaneously
AVack
MulJple
Fronts
Time
the
Campaign
Have
Resources
Available
Prepare
for
Press
Keep
Notes
for
Next
Time
Twitter: @skitzzo
#BWCBend

45. When You Fail
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46. Try Again
Try
a
Different
Medium
Twitter: @skitzzo
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47. Try Again
Try
a
Different
Medium
Try
a
Different
LocaJon
– Different
Blog
– Different
Social
Network
Twitter: @skitzzo
#BWCBend

48. Try Again
Try
a
Different
Medium
Try
a
Different
LocaJon
– Different
Blog
– Different
Social
Network
Add
Value
– Make
it
InteracJve
– Provide
More
InformaJon
– Go
“Bigger”
Twitter: @skitzzo
#BWCBend

49. Try Again
Try
a
Different
Medium
Try
a
Different
LocaJon
– Different
Blog
– Different
Social
Network
Add
Value
– Make
it
InteracJve
– Provide
More
InformaJon
– Go
“Bigger”
Alert
Fans
from
Previous
AVempts
Twitter: @skitzzo
They’re Back…
#BWCBend

50. Try Again
Try
a
Different
Medium
Try
a
Different
LocaJon
– Different
Blog
– Different
Social
Network
Add
Value
– Make
it
InteracJve
– Provide
More
InformaJon
– Go
“Bigger”
Alert
Fans
from
Previous
AVempts
Try
a
Different
Idea
Twitter: @skitzzo
#BWCBend

51. Want to brainstorm
Ben@seocoaches.com
@skitzzo
webcam
/
graphics by
Jim Cook