Creating Immortal Content | Pubcon 2013
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We were told "Content is King" then came the "Viral Content" craze followed "Link Baiting" and we're now in the age of "Content Marketing." But how do you go about creating the type of content that your target audience will want to share? That's precisely what we cover in our illustrated guide to Creating Immortal Content!
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Creating Immortal Content | Pubcon 2013
- 3. Create with an Audience in Mind Don’t try to “go viral”
- 4. Create with an Audience in Mind Don’t try to “go viral” Target your customers
- 5. Create with an Audience in Mind Don’t try to “go viral” Target your customers Showcase your skill
- 6. Never Waste Content Create with an eye on Repurposing
- 7. Never Waste Content Create with an eye on Repurposing Use graphics from video for an infographic
- 8. Never Waste Content Create with an eye on Repurposing Use graphics from video for an infographic Top 10 List > 10 Post Series > 10 Videos
- 9. Choose a Medium Infographics
- 10. Choose a Medium Infographics News-‐jacking Avoid Tragedy
- 11. Choose a Medium Infographics News-‐jacking Controversial Interviews
- 12. Choose a Medium Infographics News-‐jacking Controversial Interviews World Records
- 13. Choose a Medium Infographics News-‐jacking Controversial Interviews World Records Contests
- 14. Choose a Medium Infographics News-‐jacking Controversial Interviews World Records Contests Keep Brand Image in Mind!
- 15. Make it Shareable Ask e! eas Pl
- 16. Make it Shareable Ask Make sharing the call to acMon
- 17. Make it Shareable Ask Make sharing the call to acMon Provide quotes to Tweet
- 18. Make it Shareable Ask Make sharing the call to acMon Provide quotes to Tweet Provide thumbnails for Facebook <meta property="og:image" ! content="http://seocoaches.com/facebook.png"/>!
- 19. Make it Shareable Ask Make sharing the call to acMon Provide quotes to Tweet Provide thumbnails for Facebook Provide embed codes for Images <a href="http://www.mydomain.com"><img ! src="http://www.mydomain.com/infographic.png" ! alt=“Great Infographic” /></a>!
- 20. Make it Shareable Ask Make sharing the call to acMon Provide quotes to Tweet Provide thumbnails for Facebook Provide embed codes for Images Only include buRons your audience will use
- 22. Infect Lots of Patient Zeros You’re not building the Field of Dreams
- 23. Infect Lots of Patient Zeros You’re not building the Field of Dreams Facebook BoosMng
- 24. Infect Lots of Patient Zeros You’re not building the Field of Dreams Facebook BoosMng TwiRer Sponsoring
- 25. Infect Lots of Patient Zeros You’re not building the Field of Dreams Facebook BoosMng TwiRer Sponsoring Promoted Pins
- 26. Infect Lots of Patient Zeros You’re not building the Field of Dreams Facebook BoosMng TwiRer Sponsoring Promoted Pins Stumble Upon Paid Discovery
- 27. Infect Lots of Patient Zeros You’re not building the Field of Dreams Facebook BoosMng TwiRer Sponsoring Promoted Pins Stumble Upon Paid Discovery Consider Hiring a PR Pro Courtesy of AMC
- 28. Coordinate Your Attack Create a Launch Sequence 10, 9, 8, 7, 6, 5, 4, 3, 2 , 1…
- 29. Coordinate Your Attack Create a Launch Sequence Simultaneously ARack MulMple Fronts
- 30. Coordinate Your Attack Create a Launch Sequence Simultaneously ARack MulMple Fronts … Time the Campaign Set y, ead R
- 31. Coordinate Your Attack Create a Launch Sequence Simultaneously ARack MulMple Fronts Time the Campaign Have Resources Available
- 32. Coordinate Your Attack Create a Launch Sequence Simultaneously ARack MulMple Fronts Time the Campaign Have Resources Available Keep Notes for Next Time
- 33. When You Fail
- 34. Try Again Try a Different Medium
- 35. Try Again Try a Different Medium Try a Different LocaMon – Different Blog – Different Social Network
- 36. Try Again Try a Different Medium Try a Different LocaMon – Different Blog – Different Social Network Add Value – Make it InteracMve – Provide More InformaMon – Go “Bigger”
- 37. Try Again Try a Different Medium Try a Different LocaMon – Different Blog – Different Social Network Add Value – Make it InteracMve – Provide More InformaMon – Go “Bigger” Alert Fans from Previous ARempts They’re Back…
- 38. Try Again Try a Different Medium Try a Different LocaMon – Different Blog – Different Social Network Add Value – Make it InteracMve – Provide More InformaMon – Go “Bigger” Alert Fans from Previous ARempts Try a Different Idea
- 39. Want to brainstorm Ben@seocoaches.com @skitzzo pubcon / graphics by Jim Cook