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TV’s	
  Guide	
  
to	
  

WordPress	
  SEO	
  

@skitzzo
•  Genesis

“

Put	
  that	
  in	
  your	
  blog	
  -­‐	
  or	
  
be/er	
  s1ll,	
  stop	
  inflic1ng	
  your	
  
opinions	
  on	
  the	
  world!	
  

@skitzzo
“

Dr.	
  Who	
  

Who	
  looks	
  at	
  a	
  screwdriver	
  and	
  
thinks,	
  "Ooh,	
  this	
  could	
  be	
  a	
  li>le	
  
more	
  sonic"?	
  	
  
	
  
	
  

”

•  WordPress
SEO by Yoast

@skitzzo
•  Always check
Privacy Settings!

“

The	
  only	
  real	
  ques1on	
  I	
  have	
  
is	
  why	
  in	
  a	
  building	
  full	
  of	
  
cops,	
  all	
  supposedly	
  with	
  a	
  
keen	
  insight	
  to	
  the	
  human	
  
soul,	
  is	
  Doakes	
  the	
  only	
  one	
  
who	
  gets	
  the	
  creep	
  from	
  me.	
  	
  

@skitzzo
“

Walter	
  White:	
  You	
  all	
  know	
  
exactly	
  who	
  I	
  am.	
  Now	
  say	
  my	
  
name.	
  
Declan:	
  You're	
  Heisenberg.	
  
Walter	
  White:	
  You're	
  damn	
  
right.	
  
	
  

•  Google
Authorship
•  Schema
•  Facebook
Markup
@skitzzo
•  Delete or
Block Useless
Archives

“

“Ordinary	
  people	
  fill	
  their	
  
heads	
  with	
  all	
  kinds	
  of	
  rubbish,	
  
and	
  that	
  makes	
  it	
  hard	
  to	
  get	
  
at	
  the	
  stuff	
  that	
  ma/ers!”	
  

@skitzzo
“

How	
  much	
  clearer	
  can	
  I	
  say…	
  
There’s	
  always	
  money	
  in	
  the	
  
banana	
  stand!?	
  

•  Turn Category
& Tag Pages
into Landing
Pages

@skitzzo
“

•  Make 404
Pages Useful

Shoot	
  me	
  again?	
  You	
  best	
  pray	
  
I'm	
  dead.	
  	
  
	
  

”

@skitzzo
“

Obviously	
  you're	
  not	
  well-­‐
suited	
  for	
  three-­‐dimensional	
  
chess.	
  Perhaps	
  three-­‐
dimensional	
  Candyland	
  would	
  
be	
  more	
  your	
  speed.	
  

•  Improve Your
Speed
– Caching
– CDN

@skitzzo
•  Contact	
  Info	
  
ben@seocoaches.com	
  
	
  
@skitzzo	
  

ben@directmatchmedia.com	
  
@skitzzo	
  

SEOcoaches.com/pubcom	
  

@skitzzo

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TV's Guide to WordPress SEO | Pubcon 2013

  • 1. TV’s  Guide   to   WordPress  SEO   @skitzzo
  • 2. •  Genesis “ Put  that  in  your  blog  -­‐  or   be/er  s1ll,  stop  inflic1ng  your   opinions  on  the  world!   @skitzzo
  • 3. “ Dr.  Who   Who  looks  at  a  screwdriver  and   thinks,  "Ooh,  this  could  be  a  li>le   more  sonic"?         ” •  WordPress SEO by Yoast @skitzzo
  • 4. •  Always check Privacy Settings! “ The  only  real  ques1on  I  have   is  why  in  a  building  full  of   cops,  all  supposedly  with  a   keen  insight  to  the  human   soul,  is  Doakes  the  only  one   who  gets  the  creep  from  me.     @skitzzo
  • 5. “ Walter  White:  You  all  know   exactly  who  I  am.  Now  say  my   name.   Declan:  You're  Heisenberg.   Walter  White:  You're  damn   right.     •  Google Authorship •  Schema •  Facebook Markup @skitzzo
  • 6. •  Delete or Block Useless Archives “ “Ordinary  people  fill  their   heads  with  all  kinds  of  rubbish,   and  that  makes  it  hard  to  get   at  the  stuff  that  ma/ers!”   @skitzzo
  • 7. “ How  much  clearer  can  I  say…   There’s  always  money  in  the   banana  stand!?   •  Turn Category & Tag Pages into Landing Pages @skitzzo
  • 8. “ •  Make 404 Pages Useful Shoot  me  again?  You  best  pray   I'm  dead.       ” @skitzzo
  • 9. “ Obviously  you're  not  well-­‐ suited  for  three-­‐dimensional   chess.  Perhaps  three-­‐ dimensional  Candyland  would   be  more  your  speed.   •  Improve Your Speed – Caching – CDN @skitzzo
  • 10. •  Contact  Info   ben@seocoaches.com     @skitzzo   ben@directmatchmedia.com   @skitzzo   SEOcoaches.com/pubcom   @skitzzo