1. Christmas Markets
An example of
Performance Based Assessment

2. Performance Based Assessment
An authentic task if ……..

3. Performance Based Assessment
An authentic task if ……..
It is realistically contextualized
It requires judgement and innovation
It asks the students to “do” the subject
It replicates key challenging situations in which adults are truly
“tested” in the workplace, in civic life, and in personal life.
It assesses the students’ ability to efficiently and effectively use
a repertoire of knowledge and skill to negotiate a complex
and multistage task.
It allows appropriate opportunities to rehearse, practice, consult
resources, and get feedback on and refine performances and
products.

4. “An assessment approach grounded in authentic work calls
for students (and teachers) to come to two important
understandings: first, learning how adults in the larger world
beyond the school really use or don’t use the knowledge and
skills that are taught in school; and second, how discrete
lessons are meaningful, that is, how they lead to
higher-quality performance or mastery of more important
tasks”
Grant Wiggins and Jay McTighe

5. Pre-Assessment
The 4 P's of Marketing

6. The Prompt
Starting a Company
Christmas is coming soon. It is traditional for German towns and
villages to host Christmas Markets for the four weeks leading up to
Christmas. These markets sell a wide variety of goods and people
come from all over the world to shop and to eat and drink there.
This is your brief task:
1. Make, market and sell a product for profit for an ISD Christmas Market.
2. With your group members brainstorm all of the jobs/steps involved
in doing this.
3. When you have collected the jobs/steps put them into the order you
think they should be done.

7. The Rubrics

8. Group Rubric

9. Advertisements

10. First hand research on Price and Promotion

11. First hand research on Price and Promotion

12. Heading into Downtown Düsseldorf

13. If we were the target audience,
we would come here!

14. We gave this stall a 4 for place

15. Did you make the product yourself?

16. Product Brainstorm

17. Survey
Survey Monkey
Students create survey for target audience
with web based program, Survey Monkey.
This will give them insights into what kind of
shoppers their target audience are.

18. Survey Reflection
True inquiry
Student inquiry

19. Calculating Cost of Products
Total revenue = all the money you have after
you close the market
Costs = what you pay back Ms. Skrtic for what she bought
to make your products
Profit = what is left over after you pay your costs
Total Revenue – costs = profit
Profit = Grade 3
Donation to Frauenhaus

20. Use your local resources
Parents in the marketing business
M&M’s

21. Using school resources –
Senior School Economics
Department
Marketing

22. Production

23. Christmas Greetings Cards
Stocking ornaments
PomPom ornaments

24. Products for Sale!!!

25. Advertisements
Adverts
Christmas
Markets!
Commercials

26. Market Day
Parents visit first thing for Rubric Feedback

27. Open for business
Target Audience, grade 4, starts shopping!

28. Consumer Feedback

29. Consumer Feedback

30. Parent Feedback

31. Parent Feedback

32. Senior School Principal

33. Senior School Principal

34. Student Reflection

35. Student Reflection

36. Thank you
Sharyn Skrtic
International School of Düsseldorf
skrtic@isdedu.de