Introduction to UX. Talking about personas as the first step

1. LET’STALK ABOUT UX
AND PERSONAS
Introduction

2. WHAT IS UX?
It is the experience a person have (and how he/she feels) when interacting not just your
app, system, but your product, services, your staff, the whole company.

3. Two different restaurants, two different experiences.
Two different restaurants, two different experiences.
Each person will decide if they like one or another, and we all have different
preferences and experiences.

4. UX IS NOT ONLY
ABOUTTHE
INTERFACE
But we use the interface to provide
experiences to the user
About web and mobile apps…

5. http://www.slideshare.net/wouterwalgraeve/user-centered-design-user-experience

6. Concrete
Abstract
Project goals.
User needs.
Functional specifications.
Content and requirements.
Information architecture.
Error handling.
Wireframes. UI. Navigation.
Interaction.
Look & feel. Composition, color
and typography.
UX ELEMENTS
by Jesse James Garrett

7. WHERE DO WE START?
Know your users, by using:
PERSONAS

8. PERSONA
It is a representation of a type of user for which we are developing an app.
It helps us to put on their shoes.
What would this persona do?

9. HOW DO WE MAKE A PERSONA?
1. Gather all you know about your users, you can use post-its or an excel to ease the
sorting and grouping; you’ll start seeing patterns.
2. Find real people that match with these values and features, talk to them, know them,
capture their essence, if you can, ask them questions and solve doubts.
3. Go back to your post-its or excel and enhance your data.
4. Identify the predominant groups or features.
5. Describe one character with these features (5 different personas maximum).

10. PERSONA
EXAMPLE
http://fakecrow.com/free-persona-template/

11. HOWTO ENCOURAGEYOUR INNER
UXER?
1. Be curious and observer
A. Observe the people (identify patterns and relations)
B. Test any social network, online service, app, etc you can
2. Be open mind
3. Read books and blogs about UX
4. Study the guidelines from iOS,Android,Windows Phone, etc.