6 reasons you should not build your own online video analytics & reporting solution

1. Reasons why
not to build your own online
video analytics & reporting

2. 1 It will take a long time to build

3. Consider all the steps that it will involve
High level
system design User interface
design
Recruiting Testing and
team members debugging
Coding
Business
process analysis Beta testing
Selection of tools
& components
Mockups and
user reviews
Documentation
Requirements
System revisions
definition

4. Then consider...
[ 65% of build it yourself BI projects fail to
meet their business objectives in the
projected timeframe and budgeted cost
Source: The Standish Group
]

5. Skytide takes just weeks to deploy;
fastest time to value

6. 2 It will be very costly

7. • Cost of a 5-10 person
development team... forever
• Cost of ongoing maintenance,
support, documentation,
training, QA testing....
• Management time
• Opportunity cost

8. Skytide’s out-of-the-box solutions
offer the lowest TCO
• Costs are clearly quantified
• No scope creep or unforeseen expenses

9. 3 It will not scale
Build it yourself projects typically
rely on business intelligence
tools that cannot scale to meet
CDN and IPTV needs

10. Skytide’s apps are powered by our
patented analytical platform
• Process terabytes of log file data per day
• Continuously load data and analyze it on
the fly so that it’s immediately accessible

11. This underlying platform enables rich
multi-dimensional analysis
Dig beneath the surface to:
• Isolate QoS issues
• Accurately forecast traffic
• Identify content consumption patterns

12. 4 Reporting will not be actionable

13. The extract-transform-load (ETL) process used with most
business intelligence solutions introduces significant delays
Data Source 1
Data Source 2 ETL Data Warehouse =
Reformat and clean data Load it into database
or data warehouse
Data Source 3
Extract data from
the multiple sources

14. With Skytide, you can access
reports just minutes after
events are logged

15. 5 It will be incredibly complex

16. • Must accommodate myriad business models
• Must work with highly complex emerging
technologies like Adaptive Bitrate Streaming
• Must process lots of different streaming log formats

17. Skytide has invested tens of millions in
R&D to meet the needs of the CDN and
IPTV ecosystem

18. 6 It will not include best practices

19. Skytide has extensive experience
with many of the world’s largest CDNs,
Telcos and Media Companies

20. Visit www.skytide.com to learn more
Read The 4 Keys to Telco CDN Success
Read How Telcos and ISPs Can Learn to Love OTT
Read Federated CDNs: What You Need to Know