1. Creating New Cultures with Social Media
Uuden kulttuurin luominen sosiaalisen median avulla
Otavan Opiston Paja
13.11.2009
Sanna Brauer

2. ID
• What is your identity in the Web?
• How do you tell your story? To whom?
• Presence? Are you very approachable?
XeeSM helps you be more approachable, helps you manage
your social relationships and all your social sites.

3. Personalisation
• Differentiation is must in our ever more
demanding society.
“Technically Social Media is a variety of tools -
strategically it is a state of mind”, Axel Schultze
http://www.socialmedia-academy.com/index.cfm

4. http://www.flickr.com/photos/nate/211020280/
WEB 2.0 DNA
Multicultural identity?
EVERYONE is not you, and you are not EVERYONE

5. Inter Cultures?
• Ethnic origin • Multikulti
• Ethnocentrism • Multinational state
• Cosmopolitanism • Nation-building
• Cultural competence • Nationalism
• Cross-culturalism • Plural society
• Cultural mosaic • Political correctness
• Cultural pluralism • Racial integration
• Global justice • Racialism
• Interculturalism • Multi-Ethnic
• Intercultural competence • Transculturation
• Miscegenation • Multiculturalism without Culture
http://en.wikipedia.org/wiki/Multiculturalism

6. What is Culture?
High Culture...
Ray of Life?

7. http://www.xihalife.com

8. XIHA Life -
Hyvän elämän webbisivu

9. Culture is Communication
Personality What are your interests?
Characteristics
Language Who are you
networking with?
People
http://www.flickr.com/photos/darwinbell/
303874154/in/set-72157594369349147/

10. Finnish people wait for their turn
at traffic lights
What is your legal address?
Where do you come from?
IRL Visuals:
Hobbies, Manners,Looks, Appearance...
http://www.flickr.com/photos/sovietuk/5861614/

11. Standard Identification Numbers
People can speak
English but they
prefer their native
language(s)
Be free to use as
many languages as
you wish

12. It is me in we It is me in we It is me in we It is
me in we It is me in we It is me in we It is me in
• WHAT DO WE
NEED LABELS FOR?

13. Identification - Personalisation
Identification as
Individuals
Peer to Peer
Different Media =
Different Role

14. Diversity

15. Variety

16. We can choose!

17. What is Intercultural
Communication?
Why should we learn
about intercultural
communication?
Who should learn it?
http://www.flickr.com/photos/vicfan/3887596921/

18. Usually people are just
learning from each other
Interact and Create Dialogue
//www.flickr.com/photos/heycoach/1197947341/
Use Cultural Boundaries as a Point of
Interchange

19. Time and Place
...for the Stories
http://www.flickr.com/photos/sergio_one/116015471/

20. http://www.flickr.com/photos/nate/211020280/
Sanna Brauer
skype:sanna.brauer
http://recognisingcreativity.wordpress.com
http://www.sometu.fi/profile/SannaBrauer
http://twitter.com/sannabrauer