1. Health Nuts Media
About Us

2. Our Mission
• Engage Kids (and adults)
with health and wellness
information that:
– Is Easy to understand
– Is Easily accessible
– Promotes clinical adherence
– Increases health literacy
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3. The Founders
Tim Jones – CEO
An Emmy-Award winning producer with over twenty years of industry
experience, Jones has overseen numerous health literacy projects for
companies and organizations such as Starlight Children’s Foundation, The
American Academy of Ophthalmology, University of Texas Medical Branch, The
American Association of Orthopedic Surgeons, University of Southern California
and more. He holds an MBA from Pepperdine University.
Al Rosson– Co-Founder
An Emmy-Award winning animator with 24 years of experience in the animation
and games industries, Rosson has held production posts at major companies
including Warner Bros. Television Animation and Klasky-Csupo. The son of a
physician, Rosson Co-Authored “Foundation Flash Cartoon Animation” and has
directed and animated projects about asthma, diabetes, breast cancer,
chemotherapy, ophthalmology, orthopedic surgery and more.
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4. Experience
• We are new media experts with a passion for kid’s health
• In the past, we have created health-related projects for:
– University of Texas Medical Branch
– Starlight Children’s Foundation
– University of Southern California
– The Walt Disney Company
– Sesame Street
– Many More
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5. Management Team
Gregg Alexander - Chief Medical Officer
Gregg Alexander, D.O. is a practicing pediatrician at Madison Pediatrics in
London, Ohio. He is the current director of the Pediatric Office of the Future
for the American Academy of Pediatrics and also serves on the AAP’s Council
on Clinical Information Technology Executive Committee as well as the
Project Advisory Committee for their new Child Health Informatics Center.
Susan Lanesey – VP Operations
Susan spent the last few years as Vice President of Health Services at
AmeriChoice by UnitedHealthcare in Connecticut. She has an Associate’s
degree in Applied Sciences in Nursing, a Bachelor’s of Science degree in
Organizational Leadership, and is currently working toward her Master of
Business Administration.
Ron Pion - Strategic Advisor to the Founders
Following a successful career in academic medicine, serving on the faculties
of the University of Washington and the University of Hawaii, Dr. Pion
returned to Los Angeles in 1979 to pursue healthcare telecommunications on
a full-time basis. Ron has been involved in the development and production
of television/radio and other interactive electronic programming for health
care professionals and patients for more than 40 years.
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6. Pediatric Education Advisory Panel (PEAP)
• Dan Feiten, MD – Dan is the founder of Pediatric Web, Inc., and co-founder of award-winning
Greenwood Pediatrics in Englewood, Colorado. Dr. Feiten is an Associate Clinical Professor of Pediatrics at
the University of Colorado Health Sciences Center.
• Barbara Howard, MD – Assistant Professor of Pediatrics at The Johns Hopkins University School of
Medicine and co-creator of CHADIS, the Child Health and Development Interactive System, Barbara also
co-founded the Center for Promotion of Child Development through Primary Care. Dr. Howard is past
president of the international Society for Developmental and Behavioral Pediatrics.
• Karen McCoy, MD – Karen is Chief of the Section of Pulmonary Medicine at Nationwide Children’s
Hospital and Chief of the Division of Pediatric Pulmonology and an Associate Professor of Pediatrics at The
Ohio State University College of Medicine in Columbus, Ohio. Listed, Best Doctors in America.
• Sidney Nesbitt, MD – Founder of Muthiaiga Pediatrics Clinic, Sid is also the director of the Pan African
Endocrinology and Diabetes Fellowship Training Programme for African pediatricians sponsored by the
World Diabetes Foundation based at Gertrude’s Children’s Hospital, Nairobi, Kenya.
• Raymond Sturner, MD – Ray is a developmental-behavioral pediatrician and an Associate Professor of
Pediatrics and former Director of the Developmental and Behavioral Pediatrics Fellowship Training
Program at The Johns Hopkins University School of Medicine. He has been the principal investigator of
some 65 “grant years” of research and demonstration projects including the development of the Child
Health and Development Interactive System or CHADIS.
• Heather Boyle Townsend – One of the country’s premier health educators, Heather brings an
extensive knowledge of the unique blend of engaging patient education with technical solutions derived
from 23 years of experience and diverse leadership roles in health care patient education and health
information technology.
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7. Kids Education Advisory Panel (KEAP)
• In addition to our team of adult professionals,
we have assembled a Kids Education Advisory
Panel (KEAP).
• Many have personal experience in dealing
with certain health issues; all have
understanding of health education relevance
from the unique perspective of a child.
• You can read more about them on our
website.
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8. Children and Media
• Children spend more time using
media than any other activity
except sleeping
• The media that children use and
create are an integral part of
who they are and how they
interact with the world
• Context matters: Where, when,
how, why and with whom
children watch media strongly
influences the impact
From Center on Media and Child Health www.cmch.tv
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9. Health in the Digital Age
• An ever-increasing number of
parents and kids interact with
digital media
• Digital media is an important –
yet underutilized – method for
delivering health messages
• As children become more
technologically savvy, multi-
pronged approaches will be key
Mintel Reports – “Marketing Health to Parents and Children” March 2009
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10. Animated Videos
• Health Nuts Media (HNM) provides
interactive communication to
patients and their families that
improve patient experiences,
promote clinical adherence and
health literacy.
• Our videos are short, engaging and
easy to understand
• They can be translated into multiple
languages and adjusted for cultural
sensitivities
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11. 2011 Production Slate
• HNM Plans to produce 80 videos this year
covering a variety of topics.
• These 80 videos are grouped into 5 bundles:
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12. Thank You
If you have questions or comments, please contact:
Tim Jones
818-802-5222
Tim@HealthNutsMedia.com
http://healthnutsmedia.com
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