Libraries are making use of social media channels in a great way to market their resources and to reach out to users. The impact and effectiveness of using these tools in a library depend on periodically submitting them for monitoring and evaluation which shall be subsequently followed by necessary quality improvements. The performance of a library on the social media sphere can be monitored qualitatively and quantitatively by measuring some primary social media matrices based on activity, audience, engagement and referrals. The presentation attempts to monitor and study the social media performance of the library of Kendriya Vidyalaya Pattom by conducting a social media matric analysis of its blog, Facebook page (social networking) and twitter (micro blogging) accounts. The paper was presented at the National Seminar on Librametrics to Altmatrics, organized by the Department of Library & Information Science, University of Kerala, during 26-27 February 2016 in Thiruvananthapuram, Kerala, India

1. Performance Monitoring of Libraries
using Social Media Metrics:
A Case Study
S. L. Faisal
Librarian
Kendriya Vidyalaya Pattom
Thiruvananthapuram

2. PRESENTATION OUTLINE
BACK GROUND
 Social Media
 Social Media & Libraries
OBJECTIVES OF THE STUDY
METHODOLOGY
SOCIAL MEDIA METRIC ANALYSIS
 Library Blog
 Facebook Page
 Twitter Account
FINDINGS
CONCLUSION
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22. OBJECTIVES
1. To study the performance of
Social Media Channels
maintained by the Library of
Kendriya Vidyalaya Pattom using
basic Social Media Engagement
Matrics.
2. To suggest strategies, if any, to
improve the social media
presence of the Library.
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24. METHODOLOGY
TOOLS USED
1. WordPress Blog Statistics
2. Google Analytics
3. Facebook Page Insights
4. Twitter Analytics
QUANTITATIVE EVALUATION OF
1. Audience (Traffic)
2. Activity
3. Engagement
4. Referrals
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26. AUDIENCE
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27. AUDIENCE
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2007-2016

28. AUDIENCE
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Jan 28-Feb 25, 2016

29. AUDIENCE
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30. AUDIENCE
Posts & Pages
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31. AUDIENCE (Google Analytics)
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W
S

32. AUDIENCE
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A

33. AUDIENCE (Google Analytics)
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34. AUDIENCE (Google Analytics)
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35. ACTIVITY
Post published
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36. ACTIVITY
Top Posts
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ACTIVITY
PUBLISHING FREQUENCY

38. ENGAGEMENT
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39. REFERRALS
Who referred ?
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40. ENGAGEMENT
Comments
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41. ENGAGEMENT
Followers
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42. ENGAGEMENT
Followers
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43. ENGAGEMENT
Social media connections
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45. AUDIENCE
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46. AUDIENCE
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47. AUDIENCE
Gender
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48. AUDIENCE
People reached-Gender
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49. ENGAGEMENT
Gender
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C

50. AUDIENCE
Post Reach
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51. AUDIENCE
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52. ACTIVITY
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53. ENGAGEMENT
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54. ENGAGEMENT
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55. ENGAGEMENT
Referrals
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56. ENGAGEMENT Post reach
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57. ENGAGEMENT
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58. ENGAGEMENT
Posts
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61. AUDIENCE
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66. ACTIVITY
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67. ENGAGEMENT
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68. FINDINGS
LIBRARY BLOG
• The number of yearly views and visitors increases through out the period
except in 2013. At the same time, the best views ever recorded on Sept. 4,
2013 (16528).
• In 2015, India topped with the most number of visitors (573874) followed
by US (204537) and UAE (10690).
• Home page was followed by “Downloads” in getting maximum number of
views.
• Out of 724 total users, 625 (86.13%) are new users.
• 13.7% of visitors return to the site.
• The Average session duration is 16 seconds (all users) and 7 seconds for
new users.
• Out of 724 total users, 581 (80.25%) were referred by other sites, 132
(18.23%) reached directly and 11 (1.52 %) through organic search.
• In 2015, most number of posts were published in the month of February.
• 98 people followed the Blog through WordPress and 322 through E-mail.
• The Blog is followed by 4590 people on Facebook and 477 on Twitter.
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69. FINDINGS
FACEBOOK PAGE
• Total page like shows a gradual increase with a total of 1970 ‘Likes’
(as on 24 February 2016) which comprises of all organic search.
• The number of people reached the Page on their mobile devices is
greater than on their computers.
• Google co.in remains the top most route to reach the Page.
• 9 p.m. is the time at which maximum number of Fans are shown
online.
• Posts with photos shows a maximum reach (315 Av) and an
maximum average engagement (clicks, likes, comments) (381)
followed by Links and Status.
• The Page Fans include 65% men and 35 % women.
• The number of people liked, commented or shared the posts
include 55 % Men and 45 % women.
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70. FINDINGS
TWITTER
• The last one month summary shows an increase in the
number of Tweets (27), Tweet impressions (1523) ,
Profile visits (52) and followers (481).
• Bollywood is the most top interest of the followers.
• Audience include 66 % from India, 17 % from US and 3
% from UK.
• 75 % are Male and 25 % are Female.
• The Library Tweets earned 1.5 K impressions over the
last 28 day period.
• Total engagement rate is shown as 1.7 %.
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71. SUGGESTIONS
• Increase the number of posts and
decrease the duration in between
them.
• Tap the increasing mobile user base
(think about WhatsApp).
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CONCLUSION

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Library

75. Thank you
QUESTIONS ?
S. L. FAISAL
slfaizal@gmail.com
www.slfaisal.com
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