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The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_feng @slidecomet @itseugenec

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A compilation of proven distinctions on what makes a World-Class Presenter. Written by Eric Feng, Presentation Coach ( http://ericfeng.com ) and Designed by SlideComet ( http://slidecomet.com ). Enjoy!

Publicado en: Empresariales, Tecnología
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The Presenter Manifesto : 8 Distinctions of a World Class Presenter by @eric_feng @slidecomet @itseugenec

  1. 1. Presenter Manifesto the EIGHT DISTINCTIONS OF A WORLD CLASS PRESENTER
  2. 2. GET TO THE P INT 1st distinction: ®
  3. 3. DRAMATIC DISTRACTIONS Your audiences live in a world of:
  4. 4. WHETHER IT’S Technology
  5. 5. "Wonder what I should eat for dinner?" zzzzzzz.. "”The speaker looks a lot like my ex” "$300 + $47 + $109..." “Did I send that report to Dexter?” YES! CANDY CRUSH OR THEIR Own Thoughts
  6. 6. CUT THE FLUFF
  7. 7. get to the CORE of your message FAST! “FLUFF”
  8. 8. BEFORE Schemas affect what we notice, how we interpret things and how we make decisions and act. They act like filters, accentuating and downplaying various elements. We use them to classify things, such as when we ‘pigeon-hole’ people. They also help us forecast, predicting what will happen. We even remember and recall things via schemas, using them to ‘encode’ memories. In short, a schema is a mental structure we use to organize and simplify our knowledge of the world around us. We have schemas about ourselves, other people, mechanical devices, food, and in fact almost everything.
  9. 9. Schemas affect what we notice, how we interpret things and how we make decisions and act. They act like filters, accentuating and downplaying various elements. We use them to classify things, such as when we ‘pigeon-hole’ people. They also help us forecast, predicting what will happen. We even remember and recall things via schemas, using them to ‘encode’ memories. In short, a schema is a mental structure we use to organize and simplify our knowledge of the world around us. We have schemas about ourselves, other people, mechanical devices, food, and in fact almost everything. Schemas affect what we notice, how we interpret things and how we make decisions and act. They act like filters, accentuating and downplaying various elements. We use them to classify things, such as when we ‘pigeon-hole’ people. They also help us forecast, predicting what will happen. We even remember and recall things via schemas, using them to ‘encode’ memories. In short, a schema is a mental structure we use to organize and simplify our knowledge of the world around us. We have schemas about ourselves, other people, mechanical devices, food, and in fact almost everything. AFTER The Point
  10. 10. LESS IS MORE 2nd distinction:
  11. 11. WHEN THE Speaker RAMBLES “ Schemas affect what we notice, how we interpret things and how we make decisions and act. They act like filters, accentuating and downplaying various elements. We use them to classify things, such as when we ‘pigeon-hole’ people. They also help us forecast, predicting what will happen. We even remember and recall things via schemas, using them to ‘encode’ memories. In short, a schema is a mental structure we use to organize and simplify our knowledge of the world around us. We have schemas about ourselves, other people, mechanical devices, food, and in fact almost everything.”
  12. 12. “ THE Listener SUFFERS EVERYTHING AFTER FIRST SENTENCE: “ BLAH BLAH BLAH BLAH, BLAH BLAH BLAH, BLAH , BLAH BLAH BLAH, BLAH, BLAH BLAH ”
  13. 13. HOW MUCH it’s not about information you can give
  14. 14. it’s about HOW MUCH they can Receive & Remember
  15. 15. If you cannot explain something simply, it means that you do not understand it well enough. “By the way... Just Saying.
  16. 16. PRESENT TO PERSUADE 3rd distinction:
  17. 17. The purpose of your presentation is to: in Mindset in Feelings in Behaviour Cause a Change
  18. 18. to “This is too hard” “I can DO IT!” Demoralized Inspired Make 5 calls/day Make 20 calls/day to MINDSET FEELINGS BEHAVIOUR to
  19. 19. Words, Slides & Props ARE MERELY TOOLS TO HELP YOU. (achieve these changes)
  20. 20. CONNECT BEFORE YOU INFLUENCE 4th distinction:
  21. 21. buy firstPeople People UNIVERSAL PRINCIPLE:
  22. 22. BEFORE THE AUDIENCE BUYS YOUR: idea product service
  23. 23. They have to FIRST BUY YOU
  24. 24. HOW TO GET YOUR AUDIENCE TO BUY YOU: Speak their lingo Establish common ground Share personal anecdotes
  25. 25. SELL THE WHY FIRST 5th distinction:
  26. 26. CONTEXTis more important than CONTENT
  27. 27. So before you address the What & How start by addressing the Why?
  28. 28. Why should I care? Why does your message matter? Why is this important? AUDIENCE’S INTERNAL CONVERSATIONS
  29. 29. SHOW THEM WHAT YOU’RE SAYING 6th distinction:
  30. 30. WORDS HAVE THE POWER TO: Motivate Change Inspire Results &
  31. 31. But only if your words Paint Pictures in their minds
  32. 32. The Ideal Situation Mind They ‘see’ it Heart They ‘feel’ it Action They do it.
  33. 33. Most see NOTHING or maybe a dove? 'Financial Freedom' won't help you paint pictures in their minds. Say “Financial Freedom” What do you see? Let's try again
  34. 34. Financial Freedom is: Travelling anywhere , anytime without a care of cost Dining at the best restaurants without looking at the price tag
  35. 35. FACTS TELL BUT STORIES SELL 7th distinction:
  36. 36. HOLLYWOOD taught us that STORIES ARE POWERFUL
  37. 37. Powerful enough for us to be willing to part with our hard earned money & stay put for at least 90 mins!
  38. 38. But, Why?
  39. 39. Are Easy to Relate Are Highly Memorable Invoke Emotion & Action Because Stories..
  40. 40. they give to movies. same attention If you want your audience to give you the you got to: Start telling Stories
  41. 41. YOUR AUDIENCE IS KING 8th distinction:
  42. 42. I’’M KING OF THE WORLD! *EVIL LAUGHTER* MUAHAHAHAHAHAHAHAHAHAH AHAHAAHAHAHAHAHHAHAHAH AHAHAHAHAHAHAHAAHAHAH HAHAHAHAHAH
  43. 43. Um sorry.. as a Presenter you are NOT the Superstar ?!
  44. 44. Your Audience is KING. YEAH!
  45. 45. Help solve their most pressing problems Share relevant insights Leave them better than before
  46. 46. onus distinction: BE AUTHENTIC B
  47. 47. Your audience doesn’t need you to be Polished They prefer you to be Sincere ( “do the right thing” man.)
  48. 48. How audiences define Sincerity 1. You walk the talk. 2. 3. You have their interests at heart. You say what you mean & mean what you say
  49. 49. People don't care How much you KNOW How much you CARE. until you first show them
  50. 50. Let’s Recap
  51. 51. Content Design ERIC FENG SLIDECOMET eric@ericfeng.com @ericfeng info@slidecomet.com @slidecomet
  52. 52. Different name. Same awesome team. We’re now HighSpark. Visit New Site
  53. 53. Thank You. Icons & Fonts Brain by Linda Nakanishi Clayton by Kyle Wayne Benson Lavanderia by Lost Type Sources of Inspiration Emiland De Cubber Simon Sinek Russell Peters Ethos3 Image Credits The Stock Exchange Avatar
  54. 54. Don’t forget to Share Click these buttons!
  55. 55. WITH A TWEET! DOWNLOAD CLICK THIS TOO!

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